Tag Archives: Acquires

Research Firm Fors Marsh Acquires Marketing Agency Brunet-Garcia

Mergers and Acquisitions

Research Firm Fors Marsh Acquires Marketing Agency Brunet-Garcia by Richard Whitman , Columnist, April 5, 2023 Public affairs-focused research firm Fors Marsh has acquired marketing agency Brunet-Garcia, a minority-owned firm that specializes in cause-related issues.   The two organizations have worked together in the past and are now combining to take on some of today’s challenging … Continue reading Research Firm Fors Marsh Acquires Marketing Agency Brunet-Garcia →

WPP Acquires Shopify Commerce Specialist Diff

Corporate Appointments

WPP Acquires Shopify Commerce Specialist Diff by Richard Whitman , Columnist, December 9, 2022 WPP is bolstering its North American commerce capabilities with the acquisition of Montreal-based Diff. Financial terms weren’t disclosed.  Diff provides commerce solutions for the rapidly growing Shopify commerce ecosystem. Services include growth strategy, front-end design, site optimization and system integrations. Founded … Continue reading WPP Acquires Shopify Commerce Specialist Diff →

Eyeo Acquires Blockthrough To Further Support Advertisers, Publishers

Advertisement Industry

Eyeo Acquires Blockthrough To Further Support Advertisers, Publishers by Laurie Sullivan  @lauriesullivan, November 8, 2022 Germany-based eyeo, which developed an open-source technology to filter ads, on Tuesday announced the acquisition of Blockthrough, a Toronto-based technology company that works with digital media businesses to recover revenue lost to ad blocking, Its ad-filter technology for publishers detects … Continue reading Eyeo Acquires Blockthrough To Further Support Advertisers, Publishers →

InMoment acquires review management company

Acquisition

ReviewTrackers will help users of the experience improvement platform access customer voices. Kim Davis on June 17, 2022 Experience improvement platform InMoment has announced the acquisition of ReviewTrackers which offers a set of solutions to analyze and amplify customer voices. The new capabilities will help InMoment users to manage solicited feedback, such as direct surveys, … Continue reading InMoment acquires review management company →

GR0, Run By Former Googler, Acquires TM Marketing To Expand Into Paid Search

Acquisition

GR0, Run By Former Googler, Acquires TM Marketing To Expand Into Paid Search by Laurie Sullivan  @lauriesullivan, June 10, 2022 Los Angeles-based GR0, which began as a search engine optimization (SEO) firm in 2020, made an acquisition this week that moves it into paid search. The move will provide marketers with a portfolio of search-marketing … Continue reading GR0, Run By Former Googler, Acquires TM Marketing To Expand Into Paid Search →

DISQO Acquires Feedback Loop, Accelerates Understanding Of Customer Experience

Acquisition

DISQO Acquires Feedback Loop, Accelerates Understanding Of Customer Experience by Laurie Sullivan  @lauriesullivan, May 5, 2022 DISQO, a customer experience platform, on Thursday announced the acquisition of a software-as-a-service technology company that enables marketers to learn what consumers really think and feel about their brand’s products and services. The acquisition of Feedback Loop accelerates DISQO’s … Continue reading DISQO Acquires Feedback Loop, Accelerates Understanding Of Customer Experience →

Digital asset management platform Bynder acquires GatherContent

Digital Assets Management

GatherContent by Bynder aims at offering workflow and editorial management along with Bynder’s DAM capabilities. Chris Wood on March 3, 2022   Left to right: GatherContent founders Angus Edwardson and Alice Deer join Bynder CEO Bob Hickey. Image: Bynder. Digital asset management (DAM) software company Bynder has acquired content operations platform GatherContent. The move adds … Continue reading Digital asset management platform Bynder acquires GatherContent →

Simpli.fi Acquires CoreMedia With Focus On Performance Media Management, Analytics

Acquisition

Simpli.fi Acquires CoreMedia With Focus On Performance Media Management, Analytics by Laurie Sullivan  @lauriesullivan, January 26, 2022 Simpli.fi, which provides workflow software and programmatic advertising solutions, announced the acquisition of CoreMedia Systems to provide direct and brand response analytics, attribution and media management software to advertising agencies and marketers. This acquisition will enable agencies and … Continue reading Simpli.fi Acquires CoreMedia With Focus On Performance Media Management, Analytics →

Zoom acquires video production assets from Liminal

Remote Communication

The move will bring upgraded professional production to Zoom events. Chris Wood on December 27, 2021 Video meeting platform Zoom announced today that it has acquired assets from Liminal, a video production technology startup built largely off of Zoom’s SKD. Two Co-Founders of Liminal, Andy Caluccio and Jonathan Kokotajlo, will also join Zoom as part … Continue reading Zoom acquires video production assets from Liminal →

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