Social drives discovery, but data often gets lost. Klaviyo broke out the checkbook to help fill that gap. Mike Pastore on August 19, 2025 Today, Klaviyo announced the acquisition of Gatsby, a social commerce platform that helps brands convert social media engagement into owned customer relationships. Consumers are increasingly starting their shopping journeys on … Continue reading Klaviyo acquires Gatsby to improve social commerce insight
The company hopes to give marketers better insight into the reasons behind customer behavior. Constantine von Hoffman on July 11, 2025 Amplitude, a leading company in behavior-tracking software and digital analytics, announced it acquired Kraftful, a startup that uses AI to understand customer feedback. Amplitude hopes to now give marketers and product teams a … Continue reading Amplitude acquires Kraftul to improve customer feedback analysis (DD)
Another standalone CDP is off the market, as consolidation continues to hit the space. Mike Pastore on June 18, 2025 Consolidation struck the customer data platform (CDP) market again today, as Supermetrics announced the acquisition of real-time CDP vendor Relay42. Supermetrics calls itself a marketing intelligence platform and helps simplify data integration and management … Continue reading Supermetrics acquires real-time CDP Relay42
Vendors touching customer data keep pairing up as data becomes more essential in the AI era. Mike Pastore on May 2, 2025 The ongoing battle to clean up, unify and activate data led to another acquisition this week, as Fivetran announced it signed an agreement to acquire Census. With the acquisition, Fivetran now sees … Continue reading More consolidation among data tools, as Fivetran acquires Census
The purchase is designed to provide marketers with a platform to manage the entire lifecycle of email campaigns. Constantine von Hoffman on April 11, 2025 Validity announced (May 09, 2025) its purchase of Litmus, an email optimization and testing solutions provider. The acquisition aims to create a more all-encompassing platform for marketers to manage … Continue reading Validity acquires email optimizer Litmus
Another independent CDP is absorbed by a digital experience platform. Kim Davis on January 8, 2025 Composable digital experience platform Contentstack announced the acquisition of Lytics, the real-time CDP founded in 2013. Contentstack’s primary current offering is its headless CMS. Lytics’ first-party data management capabilities are expected to supplement the existing Contentstack Personalize. Capabilities … Continue reading Contentstack acquires CDP Lytics
The move gives the company capabilities that are essential to its new Zero Data AI Cloud platform. Constantine von Hoffman on December 6, 2024 Uniphore announced today that it is acquiring data technology firms ActionIQ and Infoworks. The move is a key part of the company’s new Zero Data AI Cloud, aimed at accelerating … Continue reading Uniphore acquires ActionIQ and Infoworks
Canva’s recent acquisitions aim to boost its profile as an all-in-one creative hub for businesses and individuals. Chris Wood on July 30, 2024 Canva acquired generative AI content and research startup Leonardo.AI for an undisclosed sum. The Australia-based Leonardo.AI launched less than two years ago and boasts 19 million registered users. Its image- … Continue reading Canva acquires genAI startup Leonardo.AI
The acquisition aims to help CDP customers capture more first-party data using interactive experiences built through Jebbit’s creator interface. Chris Wood on July 10, 2024 Today, CDP BlueConic announced it acquired Jebbit, a software company that helps build interactive experiences that marketers can use to capture a type of first-party data widely referred to … Continue reading BlueConic acquires experience-creation company Jebbit
Remote work presented challenges for direct mail. Can AI make a difference? Mike Pastore on February 1, 2024 Corporate gifting platform Sendoso announced it acquired Alyce, combining two of the biggest players in the corporate gifting platform space. There will be no immediate changes to either platform, Kris Rudeegraap, CEO of Sendoso, said in the … Continue reading Sendoso acquires Alyce, as gifting, direct mail platforms consolidate
