IAB’s ‘State of Data 2025’ report examines how brands, agencies and publishers are using AI and suggests it’s time to think about strategy over automation. Angelina Eng on March 24, 2025 AI is now an essential tool in media and marketing, yet its adoption remains inconsistent across the industry. While agencies and publishers are … Continue reading AI adoption accelerating, but many fall behind: IAB report
Top marketers discuss big changes underway in how consumers and B2B buyers engage with brands. Chris Wood on September 28, 2022 How can brands keep up with the fast-changing and ever-increasing customer expectations? That was the focus of top marketers in the keynote discussion kicking off Day 1 of The MarTech Conference. “The idea at … Continue reading How to keep up with accelerating customer expectations: The MarTech Conference keynote
Don’t forget to download the MarTech Replacement Survey. Kim Davis on September 7, 2021 Good morning, Marketers, and people are talking about the Replacement Survey. Welcome back from the long weekend — and if you don’t know about the MarTech Replacement Survey you can learn more about it below. Meanwhile, it’s been a topic of … Continue reading Transformation is accelerating
Plus, take our Martech Replacement Survey Kim Davis on April 1, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. … Continue reading Accelerating ABM journeys, a better conference handout: Thursday’s daily brief
Pepperjam’s experience with the new Journey Acceleration Measurement solution from Madison Logic Kim Davis on March 31, 2021 at 10:55 am “Ensuring our brand is consistently visible to our target audience is critical. Deploying an ABM strategy ensures we can not only reach key accounts with precision targeting but also engage them through a multi-faceted … Continue reading Accelerating the ABM customer journey
Mark Hartsell January 24, 2021 Mergers and acquisitions (M&A) advisors work with CEOs and business owners to accelerate growth by making strategic, opportunistic acquisitions. An M&A advisor with decades of experience will guide you through every step of the acquisition process. For small and middle-market companies, finding a great acquisition target to accelerate your growth … Continue reading Growth Through Acquisitions – A Key to Accelerating Sales and Profits
Bob Van Rossum December 11, 2020 As we head into the new year, executive teams have a lot of decisions to make regarding the future of their brands. What will the marketing budget be used for? How is the target market reacting to the brand? What are the areas the team needs to be focused … Continue reading e-Commerce Recruiters’ Guide to Accelerating Your Growth
William Comcowich — March 14, 2018 Follow @GleanTeam — March 14, 2018 The ability to “see forward” separates the most admired executives — including executives in PR — from their peers. Business leaders with that much-admired ability can envision how emerging trends will impact their organization and articulate how their organization can take advantage of … Continue reading The Secret to Accelerating Executive Career Success: ‘See Forward’
Contributor Jim Yu encourages marketers to avoid getting bogged down in learning AI technology, but suggests they instead focus on what can be done with it. Jim Yu on March 9, 2018 The Artificial Intelligence (AI) wave is rolling across the industry and, for CMOs who intend to stay two steps ahead of their … Continue reading Accelerating your AI journey — 5 steps to get CMOs started
