Tag Archives: about

Strategic Leadership: What Your “Action Logic” Says About Your Leadership Style

Jeanne Hardy — September 10, 2019 Follow @creativebizinc — September 10, 2019 The age-old debate over whether leaders are born or made often paints a black and white picture of what it means to be a leader—either you are one, or you’re not. As with most things in life, what makes a leader has many … Continue reading Strategic Leadership: What Your “Action Logic” Says About Your Leadership Style →

What Prince Can Teach You About Ad Agency Business Development

Project Management

Tom Martin — September 4, 2019 Follow @TomMartin — September 4, 2019 From Wikimedia Commons, the free media repository Prince wasn’t just a great singer, he was also a great sales prospecting philosopher. Don’t believe me? Let’s look at two of his songs and how he contrasts the painful traditional ad agency business development process … Continue reading What Prince Can Teach You About Ad Agency Business Development →

What If We Talked About Our Customers?

Customer Communication

Dave Brock — August 15, 2019 Follow @davidabrock — August 15, 2019 Pexels / Pixabay Recently, the CEO of a company shared the agenda for his management offsite meeting. Agenda: – Review key metrics (30 min) – Discuss service growth plan (30 min) – Discuss 2020 product vision (30 min) – Discuss pricing / packaging … Continue reading What If We Talked About Our Customers? →

What Nature Teaches Us About Perfect Imperfection

Personal Professionality

Dr. Kathleen Allen — August 14, 2019 Follow @LeadingRoots — August 14, 2019 Perfection really isn’t perfect anymore I used to consider perfection the pinnacle of professional competency. It was not only desirable but I believed it to be achievable as well. In all the years I spent chasing perfection I never stopped to question … Continue reading What Nature Teaches Us About Perfect Imperfection →

9 Things to Know About Facebook’s Libra

Cryptocurrencies

Larry Kim — August 11, 2019 Follow @larrykim — August 11, 2019 It’s been a month since Facebook announced its plans to launch a cryptocurrency called Libra in 2020, and ever since then everyone from Mark Cuban to President Trump has voiced an opinion. The dust has (somewhat) settled, and we’re excited to see how … Continue reading 9 Things to Know About Facebook’s Libra →

Why Smart Agencies Are Intentional About Getting New Clients

Agency Business

Karl Sakas — July 30, 2019 Follow @KarlSakas — July 30, 2019 Why do you really want new clients? Be intentional about your three options! If you’re like most agency leaders, you want to land new clients. But have you thought about why you want that new business? The answer is simple, yet powerful. New … Continue reading Why Smart Agencies Are Intentional About Getting New Clients →

How Red Tape Slows Down Business (And What to Do About It)

Business Effectiveness

Roger Dooley — July 26, 2019 — July 26, 2019 We live in the most technologically-advanced era in human history. It would be reasonable to assume, therefore, that businesses are moving faster than ever, assisted by these technological improvements. In fact, there’s evidence to the contrary: the pace of business is slowing down. One survey … Continue reading How Red Tape Slows Down Business (And What to Do About It) →

It’s not about your company: Why modern marketers need to be customer-centric

Marketing Guide

Here’s how you change the conversation from “We need to sell to you” to “What customer problem are we trying to solve?” Stacey Ackerman on July 25, 2019 Marketing has historically focused on what the company needs—like better sales numbers or add-on sales. While sales are important and necessary, your customers don’t care. And if … Continue reading It’s not about your company: Why modern marketers need to be customer-centric →

What Marketers Need to Know About Gen Z Social Media Habits

Generation Z

Grayson Kemper — July 23, 2019 Follow @g__kemp — July 23, 2019 Nearly all social media users over the age of 18 log onto Facebook at least once a week, according to a recent survey by The Manifest. Members of Generation Z, though, are changing the status quo. Broadly defined as ages 7-22, Gen Z … Continue reading What Marketers Need to Know About Gen Z Social Media Habits →

Why CMOs should care about digital policies

Digital Transformation

We need to develop and socialize digital policies to guide the C-suite and keep our brand’s reputation safe from careless distractions. Kristina Podnar on July 23, 2019 As a CMO, you see your C-suite colleagues as smart people with lots of common sense. That’s especially true when it comes to business or finance. But C-suite … Continue reading Why CMOs should care about digital policies →