Michael Ugino August 19, 2021 The average rate of cart abandonment among shoppers is 69.8%, and of the reasons given, 6 out of 10 are related to payments, according to Baymard Institute. Some buyers abandon their shopping carts because of a long, complicated checkout process; some don’t trust the site enough to leave their credit … Continue reading Everything You Need to Know About WooCommerce Payment Gateways
Derek Gallimore August 2, 2021 Outsourcing has become an effective way for companies to delegate non-core work and maximize their operations. Even with most clients pulling back their services offshore, they still find another option to save through nearshoring. Nearshoring destinations, such as Eastern Europe and Latin America, are rising to popularity with this outsourcing … Continue reading 4 Misconceptions About Nearshoring Debunked
Dave Brock July 30, 2021 All of us focus on the “numbers.” We are driven to “make the numbers,” because those are our goals and we are driven to achieve our goals. When we miss the numbers, we panic, we whip ourselves into a frenzy of activity to do more–all in service of making the … Continue reading It Really Isn’t About the Numbers
Erin Hynes July 27, 2021 In recent years, video has gained significant popularity amongst advertisers. According to Wyzowl’s 2021 State of Video Marketing report, 87% of video marketers report that video gives them a positive return on investment (ROI). One reason why video performs so well is that this ad format incorporates audio and visual … Continue reading Video Marketing Metrics You Should Care About (Other Than Conversions)
Alexandre François July 26, 2021 There were 3.9 billion email users worldwide in 2019, and that figure is expected to reach 4.5 billion by 2024. While that poses a bright future for email marketing, you need to note that the numbers may include all kinds of users, including disposable email address users. What many business … Continue reading 5 Things Every Business Needs to Know about Disposable Email Domains
Susie Marino July 5, 2021 It’s crazy to think that Google Ads started over 20 years ago with plain old text ads. We’ve come a long way, with display ads, dynamic ads, YouTube ads, and more. But traditional, static creative for these ad types simply doesn’t cut it anymore. If you want to engage your … Continue reading 7 Things to Know About the NEW Google Ads Creative Studio
Susan Tucker June 29, 2021 Many small business owners and freelancers dream of setting up viable passive income streams. It’s a system where you don’t have to get paid by the hour or project to earn. You just need to put in some work in setting it up and let it run to start earning. … Continue reading Can You Really Make Money Overnight? What to Know About Passive Income
Dildeep Singh June 18, 2021 One of the worst things that can happen as a website administrator or marketing executive is that traffic to your website suddenly drops. There are many potential reasons for this. The good news is that most of these problems are fixable with a little bit of time and effort. Here’s … Continue reading Why Has My Website Traffic Dropped – And What Can I Do About It?
Jill Davis June 16, 2021 As a small business owner, you’re the CEO, Chief Marketing Officer, Chief Financial Officer, Customer Service Rep, everything all at once. You have multiple balls in the air and are switching roles at any given time. You always have one eye on growing your online sales, but you might find … Continue reading What Every Small Business Needs to Know About Data-Driven Marketing
Pam Aungst June 14, 2021 As part of Google’s continued efforts to make the internet more mobile-friendly, they’ve been incorporating mobile-first indexing into their ranking process. So, if you want your website to rank higher on search engine results pages (SERPs), it will need to be optimized for mobile Google search. The institution of this … Continue reading What You Need to Know About Google Mobile-First Indexing
