By Chris Morris July 25, 2023 UPS and the Teamsters pulled off what seemed to many like an impossible task on Tuesday, reaching a collective bargaining agreement that will prevent a strike at the nation’s largest private shipping company. It was a victory both for the union and the company—and it thrust CEO Carol … Continue reading 7 things to know about Carol Tomé, UPS’s CEO
Photon: The Image Capture App That Pros Are Raving About Brad Anderson / Jul 21, 2023 LateNiteSoft, the developers behind the immensely popular iPhone app Camera+, have recently launched a revolutionary iOS app called Photon. With a focus on professional image shooting, Photon aims to attract users with its simple interface, multi-format support, and … Continue reading Photon: The Image Capture App That Pros Are Raving About
A New Political Media Acronym Worth Thinking About: AIGD by Joe Mandese @mp_joemandese, July 14, 2023 As watchdogs, regulators and pundits debate the impact artificial intelligence will have on political campaigns — and outcomes — I would suggest they shift from a future tense, to what’s already going on. I mean, it’s right there, albeit … Continue reading A New Political Media Acronym Worth Thinking About: AIGD
Many of you don’t like Google Analytics 4 and in responses to our recent poll you told us exactly why. Nicola Agius on July 7, 2023 Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward — some advertisers are so disappointed with the new program that … Continue reading 10 things you hate about Google Analytics 4
By Chris Morris June 30, 2023 Taco Bell is getting a new CEO. Yum Foods announced Thursday that Sean Tresvant, who’s currently chief brand and strategy officer at the chain, will take over the top spot on January 1, as current CEO Mark King retires. Tresvant has a sterling reputation in the marketing world. … Continue reading 3 things to know about Sean Tresvant, Taco Bell’s new CEO
In less than a day we’ve gotten hundreds of responses to our question about Google Analytics 4 readiness. And, oh my, are there strong feelings. Constantine von Hoffman on June 29, 2023 It’s been less than a day since our poll about your Google Analytics 4 readiness went live and we’ve already gotten hundreds of … Continue reading Early poll results: ‘Kicking and screaming’ about GA4
Cannes Social Buzz Mostly About Creativity, AI Was An Also-Ran by Joe Mandese @mp_joemandese, June 26, 2023 True to its branding as the “festival of creativity,” creative was the most mentioned topic on social media surrounding last week’s Cannes Lions festival, according to an analysis conducted for MediaPost by Sprout Social. Overall, social-media conversations surrounding … Continue reading Cannes Social Buzz Mostly About Creativity, AI Was An Also-Ran
By CHRIS MEGERIAN and AAMER MADHANI—Associated Press June 23, 2023 President Joe Biden and Prime Minister Narendra Modi on Friday opened the final day of the Indian prime minister’s four-day U.S. visit by meeting top American and Indian executives as the leaders look to increase cooperation on artificial intelligence, semiconductor production, and space. The leaders are putting a spotlight … Continue reading The CEOs of Apple, Microsoft, and Google met with Biden and Modi. Here’s what they talked about
Amazon Strengthens Gen AI: Now Execs At Cannes Are Talking About It by Laurie Sullivan @lauriesullivan, June 18, 2023 Amazon Web Services (AWS) at the Cannes Lions International Festival of Creativity last year debuted its multibillion-dollar advertising business. This year it’s telling clients and agencies what AWS’s focus on generative artificial intelligence (GAI) and first-party data … Continue reading Amazon Strengthens Gen AI: Now Execs At Cannes Are Talking About It
Marketing needs to elevate itself from baked-in AI solutions and look at creating custom models based on their own data. Start with brand. Kim Davis on May 23, 2023 With many marketing organizations using solutions with artificial intelligence baked in, and many now scrambling to test use cases for readily available generative AI, Andrew Frank, … Continue reading It’s time to teach AI about your brand
