Tag Archives: about

Are Twitter Direct Messages About To Make A Comeback?

Zak JacobsJune 16, 2015 Depending on your point of view, Twitter’s Direct Messages are either a useful way to communicate with potential clients, friends, family members and business leads in private, or a pointless function that is overrun with spammers who bombard every new follower with a generic piece of self-promotion that gets no response … Continue reading Are Twitter Direct Messages About To Make A Comeback? →

What the Success of Jurassic World Can Teach Us About Making Explainer Videos

Social Data

Blake HarrisJune 15, 2015 On the surface, there might appear to be little in common between blockbuster movies and effective explainers. But, at their core, both are just vehicles for telling a story. And with Jurassic World raking in an estimated $ 511.2 million in the box office this past weekend, we thought it might … Continue reading What the Success of Jurassic World Can Teach Us About Making Explainer Videos →

Why Email Marketing Beats Social Media in Lead Generation, And What You Can Do About It

Email Marketing

KC ClaveriaJune 14, 2015 Social media has many legitimate marketing uses. When used right, social lets you build a genuine relationship with your customers. It helps you find out what people are saying about your brand and it enables you to share interesting content with your audience. Regardless of whether they’re in B2B or B2C, … Continue reading Why Email Marketing Beats Social Media in Lead Generation, And What You Can Do About It →

7 Things Customers Want to See on Your About Page

Website Landing Pages

Gail OliverJune 12, 2015 Writing an About page for your website is necessary, but tough to do when it is your own business. You can be too close to it to be objective and get your message right. You can also be leaving out vital information that might be stopping people from doing business with … Continue reading 7 Things Customers Want to See on Your About Page →

7 Things CMOs Should Know About Attribution

Content Management

If your knowledge of marketing attribution is murky, you’re not alone. Columnist Scott Rayden lays out the key points every CMO should understand. Scott Rayden on June 11, 2015 Marketing attribution — assigning credit to a marketing touchpoint — has never been more complicated. The explosion of marketing channels and devices has added layers of … Continue reading 7 Things CMOs Should Know About Attribution →

6 Lessons About Email From ‘How I Met Your Mother’

Email Marketing

Simon JohnstonJune 8, 2015 This is going to be Legen-wait-for-it… I am not sure if the writers of How I met your Mother were deliberately drawing parallels between their key themes and email marketing, but applying the lessons from one of my all time favourite sitcoms with my work passion – email – has provided … Continue reading 6 Lessons About Email From ‘How I Met Your Mother’ →

Marketing Experts Answer Your Burning Questions About Social Data

Social Data

Amanda NelsonJune 6, 2015 In a recent RingLead webinar, Jeff Soriano, Director of Demand Generation at SocialFlow, and Paul Dunay, award-winning B2B marketing expert and author, discussed the importance of social data for marketing success in a Q&A, panel-style webinar. I was honored and excited to be a part of it, and if you missed … Continue reading Marketing Experts Answer Your Burning Questions About Social Data →

One Word Can Speak Volumes About Your Company Culture (DD)

Competition

Bob HayesJune 1, 2015 Employee surveys are used to help manage the employee relationship. The questions in the employee survey are used to elicit employee responses that will be used to better understand how to improve that relationship. I crafted a new employee survey question that combines the best of both structured and unstructured measurement … Continue reading One Word Can Speak Volumes About Your Company Culture (DD) →

You Are So Wrong About Your Direct Traffic Performance! Here’s Why.

Traffic Generation

Omkar MishraMay 29, 2015 You loved an article on Buzzfeed when you were travelling and it reminded you of your best friend (John for instance). You clicked on the ‘share’ button of your smartphone and sent it to his WhatsApp account. Sounds like an everyday situation right?. John clicks on the link and enjoys reading … Continue reading You Are So Wrong About Your Direct Traffic Performance! Here’s Why. →