Tag Archives: Ability

Majority Of Mobile Marketers Unsure Of Ability To Find New Customers

Majority Of Mobile Marketers Unsure Of Ability To Find New Customers by Gavin O’Malley, Staff Writer @mp_gavin, March 16, 2017 Is your mobile marketing strategy still a work in progress? You’re not alone, according to a new report from RadiumOne, which included responses from about 300 senior marketers. Measuring success remains a huge problem. Indeed, … Continue reading Majority Of Mobile Marketers Unsure Of Ability To Find New Customers

Marketers’ Ability To Use Data Gains Sophistication

by Jack Loechner, Staff Writer @mp_research, September 8, 2016 According to survey data compiled from the DMA/Winterberry Group Quarterly Business Review, U.S. marketers reported record levels of confidence in the practice of data-driven marketing (DDM) and its prospects for growth following the second quarter of 2016, even as they signaled that the revenues generated by … Continue reading Marketers’ Ability To Use Data Gains Sophistication

How Google’s latest design choice impacts consumers’ ability to search and discover

How has Google’s recent update to its SERP display impacted consumers, advertisers and Google’s bottom line? Adobe’s Siddharth Shah looks at the data. Siddharth Shah on June 2, 2016   Google is constantly maintaining a healthy tension in its search engine results page (SERP) real estate between more ad space and less ad space. More … Continue reading How Google’s latest design choice impacts consumers’ ability to search and discover

6 Myths That Kill Your Ability To Get Business From LinkedIn

by John Nemo April 22, 2016 Follow @JohnNemoPRApril 22, 2016 If you want to generate more sales leads, clients and revenue on LinkedIn, you need to eliminate these misguided, mistaken approaches as soon as possible. As someone who spent 48 straight months studying how to sell products and services using LinkedIn, I’ve seen some incredible … Continue reading 6 Myths That Kill Your Ability To Get Business From LinkedIn

Why Your Thought Leadership Is More Important Than Your Writing Ability

Sara DavisApril 30, 2015 We’ve heard just about every excuse there is explaining why business owners don’t practice content marketing. The worst of them all is when they say they won’t create content because they can’t write well. Thought leadership plays a bigger role in content marketing than your writing skills. When consumers see your … Continue reading Why Your Thought Leadership Is More Important Than Your Writing Ability