More budget won’t fix a marketing model that no longer fits how buyers discover, evaluate, and decide. CMOs need to rethink where they invest. By Mark Ogne Published on August 14, 2026 Many of the assumptions that have guided B2B marketing planning for the past decade are becoming less reliable. Buyers were increasingly … Continue reading The 2027 CMO planning challenge is bigger than the budget
Mohegan to sell Connecticut Sun, as Houston relocation planned for 2027 Suswati Basu The Mohegan Tribal Gaming Authority says it has reached an agreement to sell the Connecticut Sun to the Tilman J. Fertitta family, a move that would relocate the WNBA franchise to Houston starting in 2027 if league officials sign off. … Continue reading Mohegan to sell Connecticut Sun, as Houston relocation planned for 2027
The global martech market will hit 13.3% annual growth in the coming years, up from 10.9% in 2023, according to a new Forrester forecast. Chris Wood on January 23, 2024 A multi-year martech boom is underway. Global martech spend is projected to surpass $ 215 billion annually by 2027, up from $ 131 billion in … Continue reading Martech set to exceed $215 billion by 2027
Global SVOD Sub Growth Projected At 49% By 2027, As Pay TV Stalls by Karlene Lukovitz @KLmarketdaily, July 15, 2022 Despite slowing growth for leading subscription video-on-demand (SVOD) services in North America in particular, these subs grew by 17.7% to 1.34 billion on a global basis in 2021, according to a report from … Continue reading Global SVOD Sub Growth Projected At 49% By 2027, As Pay TV Stalls
