Tag Archives: 2021

Sailing Your Business Through the Crisis In 2021: Tips and Resources

Chintan Zalani January 20, 2021 Small business owners have been hit hard and are bearing the brunt during the uncharted pandemic times in 2020. Many companies have pivoted quickly and managed to stay afloat, though. Which shows it’s possible to survive and sail your business through the crisis. But in this article, I want to … Continue reading Sailing Your Business Through the Crisis In 2021: Tips and Resources →

What Skills Marketers Say They Want In 2021 — And Why

What Skills Marketers Say They Want In 2021 — And Why by Laurie Sullivan  @lauriesullivan, January 18, 2021 Although 86% of marketers feel they are adequately trained and skilled, nearly all report that they want a new skill in order to advance their careers. The most frequently reported skills are data analytics, performance marketing, social … Continue reading What Skills Marketers Say They Want In 2021 — And Why →

Top 5 Data Trends Powering Digital Marketing Growth in 2021

Paula Chiocchi January 18, 2021 Last year saw an explosion of martech tools, increased integrations, and AI automations. It’s clear digital connectivity has skyrocketed, with massive amounts of data from multiple sources seamlessly moving from one platform to another. Studies from McKinsey have said that in 2020, digital transformation vaulted five years forward in about … Continue reading Top 5 Data Trends Powering Digital Marketing Growth in 2021 →