by Bethany Jurns December 30, 2015December 30, 2015 It’s that time of year when we say goodbye to the past and start looking ahead and trying to guess what will be fresh and new in the coming months. For marketers, especially digital marketers, staying ahead of trends is critically important in planning where to go … Continue reading Social Media Marketing: 8 Predictions for Social Media in 2016
by Laura Wakeham December 30, 2015 Follow @laurawakeham16December 30, 2015 Gone are the days when the only thing New Year’s Eve brought to Facebook was a ton of drunken photos and an absolutely huge number of ‘Happy New Year’ wishes for the people avoiding the ‘text-message traffic’ that commonly occurs at midnight on 31st December. … Continue reading Social Media Strategy 2016: Monthly Planner
by Tim Ash December 30, 2015 Follow @tim_ashDecember 30, 2015 Featured products on the homepage. Rotating banners. Backgrounds that add “personality.” Most of those in the online marketing field understand why these are used by a ton of sites, and some of us know why these aren’t helpful when you put on your usability glasses. … Continue reading 7 eCommerce Site Mistakes to Get Rid of
by David Kranker December 30, 2015 Follow @https://twitter.com/tippingpointusDecember 30, 2015 In the dynamic web industry trends don’t last very long. New and exciting concepts, techniques, and tools are constantly being introduced. Creative minds are always working hard to keep the industry fresh by challenging norms and developing innovative new styles. In other words, a lot … Continue reading 8 Web Design Predictions For 2016 – 2017
by David Tomas December 30, 2015 Follow @davidtomasDecember 30, 2015 Creating a digital marketing strategy is crucial to move your business forward, but having this strategy produce actual results can be another story. On top of this, digital marketing is constantly changing and evolving, which means you and your strategy must as well. During our 16 years of … Continue reading 7 Reasons Why Your Digital Marketing Strategy Will Fail In 2016
What strategies are you employing to help guide your digital marketing efforts? Columnist Marcus Miller shares some of his favorite methodologies for strategic planning. Marcus Miller on December 29, 2015 A 2015 study by Smart Insights showed that 50 percent of businesses doing digital marketing had no form of digital marketing plan or strategy. They … Continue reading Planning For SEO Success In 2016
by Kit Smith December 29, 2015December 29, 2015 After predicting changes for Facebook and Twitter, we’ve decided to combine a few of the visual based social networks together. Looking at Instagram, Pinterest and Youtube, they all seem poised for an important year of growth and change. Instagram Trends and Predictions for 2016 Increased user and … Continue reading Social Media Marketing: Instagram, Pinterest and YouTube Trends to Watch in 2016
by Kristin V. McNulty December 29, 2015December 29, 2015 I wasn’t born this way—immersed in all-things digital, that is. The world was quite different then. It was 1985 and Madonna just made history for most cassette tape sales. Floppy disks were at the forefront. Phone books were tangible. “Please Be Kind and Rewind” was a … Continue reading 5 Things Your Company Should Be Doing by 2016 (That They’re Not)!
Columnist Pauline Jakober discusses what she believes will be big in paid search in 2016, with a look back at some of this past year’s biggest developments. Pauline Jakober on December 29, 2015 at 11:15 am Trends come and go in every industry, and it’s no different for paid search. This year, we saw brands … Continue reading 3 PPC Trends And Tactics You Can’t Ignore In 2016
by Mordecai Holtz December 28, 2015 Follow @mordecaiholtzDecember 28, 2015 The digital marketing landscape is becoming increasingly more complex and, in many ways, ephemeral. With the volatility of the digital sphere, the trends indicate several opportunities for brands looking to position themselves online. As new technologies emerge, new software created, and companies are founded, the … Continue reading Digital Marketing in 2016, Trends and Lessons from the Past
