Tag Archives: 2016

Game-Changing Digital Marketing Trends in 2016

by Kenneth Gillett January 5, 2016 Follow @TargetMktngJanuary 5, 2016 If the past few years have taught digital marketers anything, it’s that striving to keep up with effective Internet promotion techniques might be compared to enjoying a roller coaster ride with no seatbelts. Fashions, technology, and Internet user preferences can change in a flash. Still, … Continue reading Game-Changing Digital Marketing Trends in 2016

5 Predictions For 2016 After Reaching “Peak Martech”

What’s ahead for marketing technology in the new year? Columnist Erik Bratt takes a look at some trends marketers should expect to see. Erik Bratt on January 5, 2016 It’s no surprise that modern marketers are technology-crazy, constantly searching for the latest innovative application to help optimize the customer lifecycle and gain a competitive advantage. … Continue reading 5 Predictions For 2016 After Reaching “Peak Martech”

2016 Resolutions For Affiliate Advertisers: 5 Steps To A Successful Year Ahead

Looking to step up your affiliate marketing strategy in 2016? Columnist Melissa Feemster outlines some best practices to get you off on the right foot. Melissa Feemster on December 31, 2015 With 2015 just about in the rearview mirror, it’s time to look down the open road that is 2016. Affiliate marketing, with its roots … Continue reading 2016 Resolutions For Affiliate Advertisers: 5 Steps To A Successful Year Ahead