MetLife, a leading global insurer, is using an agile marketing approach to unlock the power of self-governing teams, drive business growth, and connect with consumers. Jacqueline Dooley on April 12, 2023 Image provided by MetLife “Pet insurance is a business that has a huge amount of white space,” said Sabrina Sebastian. “There was a significant … Continue reading MetLife uses agile marketing to unleash pet insurance sales
Agency Forms AI Marketing Lab Think Tank by Laurie Sullivan @lauriesullivan, April 9, 2023 Aimclear, an independent tech and digital marketing agency, has created a marketing lab and think tank focused on artificial intelligence (AI). The AI Marketing Lab within the agency will focus on research to track emerging AI capabilities and platforms. The company … Continue reading Agency Forms AI Marketing Lab Think Tank
Digital Terrain: The Top Towns For Building A Marketing Business by Ray Schultz , April 7, 2023 Here’s some advice if you want to build an email business (and/or your career): Forget New York, Chicago and Seattle — the best towns for growing a digital marketing enterprise are these, according to an analysis by Clarify … Continue reading Digital Terrain: The Top Towns For Building A Marketing Business
Research Firm Fors Marsh Acquires Marketing Agency Brunet-Garcia by Richard Whitman , Columnist, April 5, 2023 Public affairs-focused research firm Fors Marsh has acquired marketing agency Brunet-Garcia, a minority-owned firm that specializes in cause-related issues. The two organizations have worked together in the past and are now combining to take on some of today’s challenging … Continue reading Research Firm Fors Marsh Acquires Marketing Agency Brunet-Garcia
Artificial intelligence is shifting marketing approaches. Here’s what you need to know to stay up-to-date and prepare for what’s ahead. Tim Parkin on April 6, 2023 Love it or hate it, the artificial intelligence revolution is here. People can’t stop talking about ChatGPT, OpenAI and how AI will fundamentally change the world. Marketers everywhere are … Continue reading The end of marketing or a new beginning? The truth about AI
What Happened To Account-Based Marketing? by Scott Gillum , Op-Ed Contributor, April 5, 2023 Once upon a time, account-based marketing (ABM) was a strategy — a very smart strategy, aimed at the biggest, most valuable accounts. Gartner defined it as “a go-to-market strategy targeting certain accounts with a synchronized, continuous set of marketing and sales … Continue reading What Happened To Account-Based Marketing?
These recession-proof tips let you adjust your email marketing program for short-term gains and long-term success. Kath Pay on April 5, 2023 Are we in a recession or not? It doesn’t matter whether the national economy meets the classic definition (i.e., when a country’s gross domestic product falls in two consecutive business quarters). What our … Continue reading 6 tactics to create recession-proof email marketing
Want your content to connect? Want to find out the latest content marketing strategies? These are the people you need to follow.. Constantine von Hoffman on April 3, 2023 The challenge in writing about content marketing experts is they’ve likely already written it and written it better. The people in this group have authored enough … Continue reading MarTech’s content marketing experts to follow
Learn how conversational marketing improves customer engagement, accelerates sales cycles and builds relationships with B2B buyers. Stephanie Trovato on April 3, 2023 Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? If your B2B go-to-market strategy doesn’t prioritize delivering a personalized … Continue reading Conversational marketing: A guide to a key B2B GTM strategy
TV, Marketing Evolving — So Why Do We Still Have Upfronts? by Maarten Albarda , Featured Contributor, March 31, 2023 The always smart and insightful Brian Wieser published an update this week on whether or not TV as we know it is dead or dying. Spoiler (from his article): It is not. What has happened … Continue reading TV, Marketing Evolving — So Why Do We Still Have Upfronts?
