There’s more than one way to send an email. This assessment will help you understand which platform will help you meet the needs of your team. Mike Pastore on March 5, 2025 Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing … Continue reading Marketing automation vs. email delivery platform: Which tool is right for your team?
From brand storytelling to demand gen, data is the common thread. See how AI and analytics are unifying all aspects of B2B tech marketing. Runa Macleod on March 4, 2025 B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation … Continue reading How B2B marketing is becoming a strategic growth driver
Identity resolution platforms help solve third-party cookie and personalization issues. Our buyer’s guide lets you find the one that best suits your needs. Mike Pastore on March 3, 2025 Identity resolution tools help businesses (large businesses, in particular) accurately map identities, create complete customer views and personalize their marketing. Right now, several trends are … Continue reading How identity resolution fixes 5 major marketing problems
MQLs mislead marketing, misalign sales and fail to drive revenue. Here’s why GTM teams must move to causal AI and revenue-centric metrics. Mark Stouse on March 3, 2025 For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams … Continue reading Why the MQL model is failing B2B marketing and what to use instead
Executives fear risk, but you can make your ideas feel like the safest bet in the room. Here’s how. Eric Dates on February 25, 2025 Stop me if this sounds familiar. You craft a marketing strategy that checks all the boxes: Bold, data-driven and designed to actually achieve the crazy results the broader executive … Continue reading How to bulletproof your marketing pitches
AI bots are corrupting marketing data — from fake survey responses to misleading email engagement. Here’s how to detect and prevent them. Scott Gillum on February 25, 2025 AI bots are corrupting marketing data, from fake survey responses to misleading email engagement. As they become more sophisticated, they’re harder to detect — skewing research … Continue reading How to protect your marketing survey against AI bot attacks
If you’re a marketer up to the task of learning it, R is useful for statistical computing and data analysis. MarTechBot on February 24, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to … Continue reading What is the R programming language, and how is it used in marketing?
MMM’s diverse applications — from budget to media optimization — make it a critical tool for proving and improving marketing performance. David Walters on February 21, 2025 This article was co-authored by Matt Wakeman, Weicong Zhao and Joseph Enever, analysts in the Gartner Marketing Practice, covering marketing data and analytics. Marketing leaders have long … Continue reading Unlocking the power of marketing mix modeling solutions
B2B buying isn’t a solo act. See how understanding group dynamics can make your marketing more precise and effective. Mike Maynard on February 20, 2025 Marketing to a single lead in B2B is like pitching to one person in a boardroom and ignoring everyone else. It doesn’t work. Groups, not individuals, make buying decisions. … Continue reading Why buying-group marketing beats ABM every time
AI-powered insights help you make data-driven decisions instantly, rather than waiting on analysis. Not only do you work faster, you work smarter. Greg Kihlstrom on February 19, 2025 What if anyone on your marketing team — whether they’re an analyst, a campaign manager or even an intern — could simply ask a question about … Continue reading How AI makes marketing data more accessible and actionable
