AI’s biggest impact isn’t content creation. It’s breaking down silos, changing roles, and creating more integrated marketing organizations. By Jessica Hawthorne-Castro Published on August 4, 2026 While much of the conversation about AI has centered on content creation, media optimization, and automation, it is causing a bigger change behind the scenes. AI is … Continue reading AI is reshaping marketing teams from the inside
As AI takes on more execution, your value comes from knowing what to delegate, how to evaluate the output, and when to step in. By Susan Ferrari Published on July 30, 2026 From what I’m seeing, few marketers have made the shift to directing AI agents instead of doing the work themselves. The … Continue reading Why directing AI agents is the next step in marketing work
AI is accelerating marketing production, but most teams still measure clicks instead of business outcomes, limiting their ability to prove AI’s impact. By Constantine von Hoffman Published on July 31, 2026 AI is speeding up marketing production. Measurement hasn’t kept pace. Marketers are 68% more likely to measure email and landing page performance … Continue reading AI speeds marketing production, but measurement lags
AI is becoming the new top of the funnel. Learn how to update lagging analytics to capture brand demand, engagement and buyer intent. By Dan Taylor , Published on July 30, 2026 Customers are increasingly evaluating products in AI conversations without visiting a company’s website. As a result, analytics platforms lag behind the … Continue reading How to measure marketing when AI owns discovery
See how an orchestrated approach can help marketing teams move faster, improve with every campaign and get more value from AI. By Benjamin De Castro Published on July 24, 2026 Campaigns are everything in marketing. Marketers’ lives are governed by briefs, calendars, media plans, budgets, kickoffs, retros, and the never-ending ancient dance of … Continue reading The 7 layers of an AI-ready marketing operating system
More budget doesn’t guarantee better results. The strongest campaigns prove they work before they scale. By Andrew Goodman Published on July 16, 2026 Most paid media campaigns shouldn’t launch with the biggest budget you can afford. Spending aggressively before you’ve validated performance often leads to higher acquisition costs, slower optimization, and weaker stakeholder … Continue reading Don’t confuse ad spend with marketing performance
As performance pressures mount, the future of marketing success lies in transforming your data foundation into a strategic AI-powered engine for growth. By Rokt mParticle Published on July 8, 2026 Performance marketing is under more pressure than it’s been in a decade — budgets are flat or reduced, expectations are rising,, and AI is … Continue reading The future of performance marketing isn’t more vendors. It’s making your stack work harder. by Rokt mParticle
Pilot AI agents with a shared source of truth, practical KPIs, and human oversight that keeps strategy and quality on track. By Margaret Lee Published on July 7, 2026 Many marketing teams still view AI as just a tool for faster content creation, overlooking its broader potential. The real advantage comes from rethinking how … Continue reading 3 AI agents to improve marketing workflows
More channels, more AI, and more data create new opportunities and challenges. Learn how to build a marketing ecosystem that scales. By John Premkumar Published on July 6, 2026 Marketing has never been more exciting — or more demanding. Today’s teams operate across a rich web of customer data platforms, AI-powered … Continue reading Turning marketing complexity into a competitive advantage
New research suggests your CMO’s personal life may shape marketing strategy as much as customer data, with implications for every marketing team. By Constantine von Hoffman Published on June 25, 2026 Marketers spend a lot of time talking about AI, customer data, and analytics. A new study suggests another factor shaping … Continue reading The marketing variable no dashboard can measure
