MLB players union backs VIP sportsbook marketing ban amid CBA talks Suswati Basu The Major League Baseball Players Association (MLBPA) is open to stopping players from appearing in personalized sportsbook marketing connected with VIP or tier programs. At the same time, it wants MLB to support wider restrictions on some bets tied to … Continue reading MLB players union backs VIP sportsbook marketing ban amid CBA talks
AI workflows inherit the weaknesses in your data. Learn how to find gaps across your data pipeline and fix them at the source. By Ed Poppe Published on August 25, 2026 Most marketing teams I talk to use AI on their marketing data to build campaigns, write copy, segment audiences, or spot customers … Continue reading AI is making bad marketing data harder to ignore
The MAP once moved leads toward sales. Three emerging models now center customer context and what happens next. By Moni Oloyede Published on August 25, 2026 For most of the last 20 years, marketing automation platforms helped B2B marketers answer one central question: Is this lead ready for sales? Marketo, Eloqua, Pardot, and … Continue reading 3 ways marketing automation platforms are being reinvented
Don’t let the campaign report end the conversation. Asking why and testing your hypothesis turns results into better decisions. By Jeanne Jennings Published on August 24, 2026 A campaign goes out. The results come in. They’re good; better than expected. Everyone celebrates (as they should), the numbers make their way into a report … Continue reading Better marketing starts after the results come in
Long B2B sales cycles make most marketing measurement unreliable. Learn why clicks, leads, and conversions don’t tell the full story. By Mike Maynard Published on August 21, 2026 Long B2B sales cycles make marketing difficult to measure. When a purchase takes months or even years, the time between marketing activity and a completed … Continue reading Why long sales cycles make B2B marketing hard to measure
Attribution turns complex buyer journeys into neat charts. Marketing contribution looks at the content, conversations, and decision points those charts miss. By A. Lee Judge Published on August 20, 2026 Attribution models never measured the full buyer journey. Marketers have spent two digital decades asking the wrong question: Where did this lead come … Continue reading Marketing contribution is the new attribution
Marketing can produce more with AI, but every new capability creates work to govern, integrate, measure, and maintain. That’s where AI debt builds. By Gareth Chilton Published on August 13, 2026 AI is removing one of marketing’s oldest constraints: the time and money required to produce more. Content, creative, campaign variations, personalization, analytics, … Continue reading The AI debt hidden in faster marketing
Navigating signal loss without losing momentum is a hurdle for every marketing leader. At the MarTech Conference we talked about building control with the data you already own. By MarTechBot Published on September 4, 2026 For years, digital marketing teams built their playbooks on an abundance of granular signals. Clicks, third-party cookies, device … Continue reading Marketing without signals: How to perform when the data disappears
August 11, 2026 Marketing isn’t a cost center anymore BY Keith Turco For most of its history, marketing lived on the expense side of the ledger. It was the function that built awareness and made the company look good. Its budget was treated accordingly: nice to have, first to cut, hard to defend in a downturn. … Continue reading Marketing isn’t a cost center anymore
As AI takes on more execution, there is more need for marketers who bring judgment, strategy and the skills to direct the technology. By Constantine von Hoffman Published on August 7, 2026 AI isn’t eliminating the need for marketers as much as it is changing what companies value them for. The American Marketing … Continue reading Here are the marketing skills AI is making more valuable
