Too much of digital marketing rewards performance over principle and silence over substance. The cost is higher than we admit. Jay Mandel on July 28, 2025 There’s a line I don’t cross anymore: shrinking myself to keep the peace. I used to do it constantly — in corporate meetings, briefs and strategy sessions where … Continue reading The cost of silence in marketing is too high
Tired of waiting on dev teams for every tool or test? Replit empowers marketers to build, test and iterate fast—with zero setup required. MarTechBot on July 28, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and … Continue reading What is Replit, and how can marketing and marketing ops pros use it?
Free tools come at a price — your data. As third-party cookies vanish, marketers must earn trust through transparency, consent and real value. Alan K’necht on July 25, 2025 There is an old web adage, “Either you buy a product or you are the product!” I rephrased this years ago as “It’s the cost … Continue reading Privacy is the new currency in digital marketing
Martech alone can’t drive results — without aligned and efficient creative operations, even the most advanced stack will fall short. Sue Wolski on July 25, 2025 Marketing budgets may be flat, but pressure on CMOs to deliver results continues to climb — and so does investment in martech. The market is growing, led by … Continue reading Creative misalignment is the silent killer of marketing ROI
For marketers buried in sources and short on time, deep research offers a faster path to clarity, synthesis and strategy. Melissa Reeve on July 25, 2025 Recently, I put some of the newer, more powerful deep research tools through their paces to see if AI could handle the kind of deep, strategic research marketers … Continue reading Making AI deep research work for strategic marketing tasks
A disconnect between leadership and marketing teams means AI investments aren’t going to solve critical operational bottlenecks. Ana Mourão on July 23, 2025 Imagine a company investing heavily in faster ambulances while ignoring the pothole-riddled road that keeps causing accidents. It sounds weird, but, according to a new survey, this is happening in marketing … Continue reading Why AI spending isn’t boosting marketing
Wasting budget on stale channels and shiny toys? Learn the smarter ways to shift spend and fuel real marketing performance. Mike Pastore on July 22, 2025 If you own a marketing budget, you know they’re under constant scrutiny. Business leaders want to see every dollar spent contributing to tangible business growth. Yet, many organizations … Continue reading 5 critical mistakes in marketing budget allocation, and 5 ways to spend smarter
July 21, 2025 Storytelling isn’t just for marketing BY Ben Wintner In an era where consumers are flooded with choices and noise, the most enduring brands aren’t just the ones with the best features, they’re the ones that make people feel seen. That philosophy guides us at Michael Graves Design, as we believe that great design … Continue reading Storytelling isn’t just for marketing
The advertisers are back, thanks to Elon Musk’s relationship with President Trump. But the audience never left — and that includes B2B buyers. Constantine von Hoffman on July 18, 2025 X (formerly Twitter) has changed a lot in the past couple of years, and for B2B marketers, it may not feel like the obvious … Continue reading B2B marketing on X: What you need to know
AI isn’t replacing marketers—it’s transforming them. Discover what the future holds and why most orgs still aren’t ready for it. Vertesia on July 15, 2025 Over the past few weeks, we’ve explored how AI is transforming Digital Asset Management (DAM)—from foundational use cases to the potential of Retrieval Augmented Generation (RAG) and even the … Continue reading Six predictions about AI and marketing that may surprise you by Vertesia
