Tag Archives: Marketing

Agile marketing for effective leadership, Shopify’s earnings: Friday’s daily brief

Plus a question about Ops, Infutor’s ID activation by boberdoo.com Kim Davis on February 19, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered … Continue reading Agile marketing for effective leadership, Shopify’s earnings: Friday’s daily brief

One Reason Why Your Marketing Executive Recruitment Process Is Taking Too Long

Bob Van Rossum February 18, 2021 One of the biggest challenges companies face today is the ability to find the right talent. There are many factors to take into consideration during the marketing executive recruitment process. What kind of marketing experience does the candidate have? Do they have the right marketing expertise? What kind of … Continue reading One Reason Why Your Marketing Executive Recruitment Process Is Taking Too Long

Email Marketing Continues to Outperform. Are Your Strategies Optimized?

Larisa Bedgood February 17, 2021 Email marketing continues to be a top performing channel for marketers. Year after year, email outperforms other marketing channels in terms of ROI, customer acquisition and retention. Take a look at some of these recently published statistics in our recent blog post. For every dollar brands invest in email marketing, … Continue reading Email Marketing Continues to Outperform. Are Your Strategies Optimized?

Why diversity in marketing is a job for all of us: Monday’s daily brief

Plus, digital journeys aren’t just digital Henry Powderly on February 15, 2021 Good morning, marketers, and please welcome some new team members. You’ll be hearing some new voices at MarTech Today starting very soon. Please welcome Meg Ryan and Chris Wood. Meg is an experienced content lead, brand journalist and copy editor. Chris has been … Continue reading Why diversity in marketing is a job for all of us: Monday’s daily brief

Social Media Marketing Success: Building a Sound Strategy

Angela Hausman, PhD February 12, 2021 To achieve social media marketing success, you must build a sound marketing strategy, which is a complex task composed of many different facets. Today’s post is designed as a comprehensive summary of elements necessary to plan for social media marketing success. Your first task, if you’ve never built a … Continue reading Social Media Marketing Success: Building a Sound Strategy

Why You Should Be Adding Microsoft Advertising to Your eCommerce Marketing Strategy

Mushon Heinisch February 12, 2021 If you’re putting off investing in Microsoft Advertising, you’re missing out on valuable reach for your eCommerce brand. It accounts for a 13.5% PC market share with an average of 13.9 billion searches per month, over half of which are specifically related to product searches. Microsoft Advertising should definitely play … Continue reading Why You Should Be Adding Microsoft Advertising to Your eCommerce Marketing Strategy