Tag Archives: Lure

Emotional Vs. Lighthearted: The Lure Of Advertisements

Emotional Vs. Lighthearted: The Lure Of Advertisements by Laurie Sullivan @lauriesullivan, February 16, 2017 Despite the abundance of data, marketers still struggle with identifying similar types of interests that consumers with emotional and lighthearted preferences have. To guide advertising media buys from television to search, Experian Marketing Services analysts looked at about 10 of the … Continue reading Emotional Vs. Lighthearted: The Lure Of Advertisements

The Lure of The 5FAL: Why You Should Protect Your Business From It

Jason Vita — January 30, 2017 — January 30, 2017 The past decade has seen a boom in technological advances, within the creative community. From affordable pricing on once-unobtainable hardware, to graphics/editing software that handle techniques once reserved for rubylith cutting veterans, the line between creative professional and amateur filter jockey becomes blurrier and blurrier. … Continue reading The Lure of The 5FAL: Why You Should Protect Your Business From It