John Lincoln September 10, 2020 Finding SEO keywords isn’t some mysticism you need to decode. According to BrightEdge Research, SEO tactics drive at least 1000% more traffic than social media — and there’s a reason for this. Once you know how to put all the available data into action, solidifying your content marketing plan is … Continue reading 5 Steps to Finding New SEO Keywords with Lightning Speed
Kerry Dye August 12, 2020 Buyer intent keywords are search queries and phrases used by people actively looking to make a purchase. Unlike informational queries, they show clear intention from the user to complete a specific action, once they find the right offer. Why are they important? Buyer intent keywords are important because they show … Continue reading What Are Buyer Intent Keywords?
Daniel Hopper — June 4, 2020 Like hashtags, keywords help a computer’s brain (the algorithm) to understand what a piece of content is about. In the case of search engines, what a webpage is about. If you get it right, your web page will perform better than your competitors on search engines. Potential customers will … Continue reading How Keywords Bring You Customers
Mike Emiliani — February 27, 2020 There are more advertisers using PPC platforms than ever before, which can drive up costs per click and make it harder for advertisers with smaller budgets to see quality results. The days of cheap clicks and cheap leads on Facebook Ads and Instagram Ads are coming to a close. … Continue reading How to Layer Audiences & Keywords to Uncover Cheaper Clicks
B2B Marketers Align With Keywords ‘Merry Christmas,’ ‘Happy New Year’ by Laurie Sullivan @lauriesullivan, December 19, 2019 B2B marketers are more engaged during the week of Christmas and New Year’s. This is the time that advertising engagement for business brands on LinkedIn increases, according to findings from a study released Thursday. In December 2018, engagement … Continue reading B2B Marketers Align With Keywords ‘Merry Christmas,’ ‘Happy New Year’
Martin Chuck — October 25, 2019 We almost lost our beloved keyword research tool—Keywords Everywhere. If you’re a copywriter, digital marketer, web developer or anything else in between, you know how valuable keywords are. But if you’re not in the industry, you must know that keywords are searched terms that have value over the internet. … Continue reading What Other Keyword Research Tool Can We Use Since ‘Keywords Everywhere’ Is No Longer Free
A new benchmark report from GetResponse analyzes email marketing tactics that drive conversions. Jennifer Cannon on August 28, 2019 Email marketing provider, GetResponse, has released its latest global email marketing benchmarks report, which analyzed over four billion email marketing campaigns sent from 126 countries and spanning 19 industries. GetResponse analyzed emails sent between from January … Continue reading Report: Email engagement benefits from less send frequency, subject line keywords
Targeting methods have moved beyond keywords and SMBs should now be interacting with potential customers alongside their entire purchase cycle. Kenneth Andrew on May 9, 2019 As a small or medium sized business owner, you have been rocking it at PPC lately. You’ve got a few different campaigns running, you’ve developed a solid list of … Continue reading If you’re not remarketing keywords, you’re missing out
Christopher Jan Benitez — May 1, 2019 Follow @christopherjanb — May 1, 2019 If you’re optimizing your content using just one keyword phrase, then you’re doing on-page SEO the wrong way. Here’s a fact: You can actually target multiple keywords for a single post! Therefore, you need to find other keywords related to your primary … Continue reading 5 LSI Tools for Finding Keywords to Optimize Your Content
Emily Sidley — April 22, 2019 Follow @EmilySidleyPR — April 22, 2019 One of the most common digital marketing goals these days is to measurably increase online visibility. Whether your customers buy on your website or at your brick and mortar store, a strong internet presence helps consumers find, learn about and ultimately purchase from … Continue reading Keywords & Your Digital Marketing Strategy: What Do You Need to Know?