Erika Montgomery — September 28, 2018 Follow @PublicityErika — September 28, 2018 geralt / Pixabay If you want to succeed online, search engine optimization (SEO) can never be left out of your strategy. One indispensable way to make sure that your SEO campaign succeeds is doing content marketing on strategically-curated topics. These can be topics … Continue reading Low Search Volume Keywords: Should You Ignore Them Completely?
‘Near Me’ Searches Don’t Need Keywords To Find Local Goods, Services by Laurie Sullivan , Staff Writer @lauriesullivan, August 27, 2018 About 69% of consumers use their smartphone to help them shop. Some 63% use the phone to research products, while 62% compare prices, 56% look for coupons or deals, 54% check for store hours, and … Continue reading ‘Near Me’ Searches Don’t Need Keywords To Find Local Goods, Services
Contributor Jessica Foster debunks keyword density myths and other SEO content misconceptions. Jessica Foster on August 1, 2018 As a search engine optimization (SEO) content writer who participates in many SEO-related Facebook groups, I am frequently asked the same question: “How many keywords should I use in my posts?” People seem to be looking for … Continue reading You need 23 keywords in a blog post to rank well. Not.
Jenn Villa — July 22, 2018 — July 22, 2018 377053 / Pixabay Knowing what searchers type to find your product or service might seem obvious, until you Google search a fitting phrase and your business doesn’t appear in the results. Wait a minute. What gives? Why aren’t you showing for those Google keywords? Your … Continue reading How to Find the Right Google Keywords for Your Business
Allen Finn — June 13, 2018 — June 13, 2018 Determining your most profitable keywords and creating relevant ad groups, ads, and landing pages based on those keywords is crucial to succeeding in paid search. Doing so allows you to find potential customers who are searching for offerings just like yours. But unless you’ve got … Continue reading The Definitive Guide to Negative Keywords in 2018
Going beyond keywords to write high-quality content that attracts new customers and is SEO-friendly is the way to go, says contributor Jessica Foster. Here she shares eight ways to create content that satisfies people and engines. Jessica Foster on May 9, 2018 Just when we thought the saying “Content is king” was gone for … Continue reading Beyond keywords: What really matters in SEO content
Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results. Andy Taylor on May 2, 2018 Some brick-and-mortar advertisers logged into accounts in late February to find new campaigns named “Local Search Ads Experiment Campaign” populated in AdWords. Google … Continue reading Look Ma, no keywords! Phrase-free AdWords campaigns are here
Paul Schmidt — March 30, 2018 — March 30, 2018 Being one of HubSpot’s largest agency partners, we stay close to the pulse of the ever-changing platform. A few weeks back, they announced the keywords tool is being sunsetted at the end of May 2018. There was and still is a lot of backlash against … Continue reading SEO Reporting Has Already Changed: Farewell HubSpot Keywords Tool
YouTube Relies On Keywords, Algorithms To Rate Oscar Movie Success by Laurie Sullivan @lauriesullivan, February 28, 2018 Can keywords in review and reaction videos on YouTube predict Oscar winners? The top two most-viewed Best Picture nominee trailers on YouTube also are the highest-earning among the nominees, according to recent reported estimates. Google released Oscars-themed data … Continue reading YouTube Relies On Keywords, Algorithms To Rate Oscar Movie Success
Google: Pet-Related Keywords Driving Auto Searches by Laurie Sullivan , Staff Writer @lauriesullivan, February 9, 2018 As the old saying goes, pets are family. And Google’s search data clearly shows that consumers in the U.S. put their furry friends first when searching for car accessories. Dogs and pet-related search queries continue to rise, particularly in … Continue reading Google: Pet-Related Keywords Driving Auto Searches