Jon-Mikel Bailey March 3, 2021 It’s ok, it happens to the best of us, no need to beat yourself up over it. What are “negative keywords?” This is a list of terms that have the exact opposite intent of your target keywords or can change the meaning of a keyword. This list tells Google what … Continue reading Are You Using Negative Keywords in Your PPC Campaigns?
Mihai Serban February 4, 2021 Negative keywords allow you to prevent your ads from showing to people who use specific words or phrases. This provides a crucial layer of control to avoid unwanted impressions and clicks from queries that could trigger your ad but offer little or no value to your business. In this guide, … Continue reading Negative Keywords and How to Use Them
Erika Taylor Montgomery December 14, 2020 One of the most common digital marketing goals these days is to measurably increase online visibility. Whether your customers buy on your website or at your brick-and-mortar store, a strong internet presence helps consumers find, learn about and ultimately purchase from you. As you scour the internet for online … Continue reading Keywords and Your Digital Marketing Strategy: What Do You Need to Know?
Victor Blasco November 30, 2020 Do you know what the most successful YouTube channels have in common? None of them got a million subscribers overnight. They’ve worked hard to be where they are now. And I’m not just talking about improving their content. That does play a big role in a channel’s success, but it’s … Continue reading Using Keywords Effectively on YouTube: All You Need to Know
Michael Usiagwu November 28, 2020 Have you ever wondered how you can improve the quality of traffic to your website? As a business owner, you should be concerned not only with how much traffic you generate but also with the traffic quality. To improve your traffic quality, you’ll need to target long-tail keywords. Why long-tail … Continue reading A Beginner’s Guide to Long-Tail Keywords
John Lincoln September 10, 2020 Finding SEO keywords isn’t some mysticism you need to decode. According to BrightEdge Research, SEO tactics drive at least 1000% more traffic than social media — and there’s a reason for this. Once you know how to put all the available data into action, solidifying your content marketing plan is … Continue reading 5 Steps to Finding New SEO Keywords with Lightning Speed
Kerry Dye August 12, 2020 Buyer intent keywords are search queries and phrases used by people actively looking to make a purchase. Unlike informational queries, they show clear intention from the user to complete a specific action, once they find the right offer. Why are they important? Buyer intent keywords are important because they show … Continue reading What Are Buyer Intent Keywords?
Daniel Hopper — June 4, 2020 Like hashtags, keywords help a computer’s brain (the algorithm) to understand what a piece of content is about. In the case of search engines, what a webpage is about. If you get it right, your web page will perform better than your competitors on search engines. Potential customers will … Continue reading How Keywords Bring You Customers
Mike Emiliani — February 27, 2020 There are more advertisers using PPC platforms than ever before, which can drive up costs per click and make it harder for advertisers with smaller budgets to see quality results. The days of cheap clicks and cheap leads on Facebook Ads and Instagram Ads are coming to a close. … Continue reading How to Layer Audiences & Keywords to Uncover Cheaper Clicks
B2B Marketers Align With Keywords ‘Merry Christmas,’ ‘Happy New Year’ by Laurie Sullivan @lauriesullivan, December 19, 2019 B2B marketers are more engaged during the week of Christmas and New Year’s. This is the time that advertising engagement for business brands on LinkedIn increases, according to findings from a study released Thursday. In December 2018, engagement … Continue reading B2B Marketers Align With Keywords ‘Merry Christmas,’ ‘Happy New Year’