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US Justice Department sues SpaceX for alleged discriminatory hiring practices

Hi, Welcome Welcome back Elon Musk changes job title to “Technoking of Tesla” Watch out, Littlefinger: the automaker’s CFO is now “Master of Coin.” Kris Holt Contributing Reporter Mon, Mar 15, 2021 Hannibal Hanschke / reuters Elon Musk has added another job title to his portfolio. As if being CEO of multiple companies wasn’t enough, … Continue reading US Justice Department sues SpaceX for alleged discriminatory hiring practices →

New Platform Offers Podcast Advertising Order Management

New Platform Offers Podcast Advertising Order Management by Karlene Lukovitz  @KLmarketdaily, August 25, 2023 Ad-tech startup LiveRead.io has launched an advertising order-management platform for podcasts.  The LiveRead platform, for use by agencies, brands, networks and creators, integrates various processes into a centralized database to simplify video and audio podcast advertising management and allow all relevant … Continue reading New Platform Offers Podcast Advertising Order Management →

A Jolly Holiday For Retailers Previously Anticipating Q4 Recession

A Jolly Holiday For Retailers Previously Anticipating Q4 Recession by Corinne Casagrande , August 25, 2023 All summer, retailers have been wondering, will people have any money left after all the concert and plane tickets?  Consumers threw around cash in July everywhere as retail sales rose 0.7% (up 2% over last year).  Prime Day helped … Continue reading A Jolly Holiday For Retailers Previously Anticipating Q4 Recession →

Judge Throws Out RNC Suit Against Google Over Spam Filters

Judge Throws Out RNC Suit Against Google Over Spam Filters by Wendy Davis  @wendyndavis, August 25, 2023 A federal judge has thrown out the Republican National Committee’s lawsuit against Google for allegedly sending fundraising messages into Gmail users’ spam folders. In a decision issued Thursday, U.S. District Court Judge Daniel Calabretta in the Eastern District … Continue reading Judge Throws Out RNC Suit Against Google Over Spam Filters →

Google, Meta, Microsoft Try – But Next Steps In Protecting Online Privacy Won’t Work

Google, Meta, Microsoft Try – But Next Steps In Protecting Online Privacy Won’t Work by Laurie Sullivan , Staff Writer @lauriesullivan, August 25, 2023 Microsoft is the latest to announce that search engine Bing and social media site LinkedIn will provide more information on targeted advertisements. The goal is to protect users against risks related to … Continue reading Google, Meta, Microsoft Try – But Next Steps In Protecting Online Privacy Won’t Work →

YouTube Shorts Product Lead Offers Insights For Creators And Brands

YouTube Shorts Product Lead Offers Insights For Creators And Brands by Colin Kirkland , August 25, 2023 In a conversation with YouTube Shorts’ product lead Todd Sherman, the video-sharing platform offers insider tips to creators and brands using the short-form video channel in an interview featured on Creator Insider, a YouTube channel intended to provide … Continue reading YouTube Shorts Product Lead Offers Insights For Creators And Brands →

What is account-based marketing or ABM and why are B2B marketers so bullish on it?

Interest in ABM strategies is surging as technologies to target key accounts improve and relevant data becomes more accessible. Pamela Parker on August 24, 2023 By definition, account-based marketing (ABM) is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts … Continue reading What is account-based marketing or ABM and why are B2B marketers so bullish on it? →