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Patreon overhauls its platform with free content and more creator control

Hi, Welcome Welcome back Patreon overhauls its platform with free content and more creator control The company also launched a redesigned app and chat rooms for communities. Will Shanklin   Updated Wed, Oct 4, 2023 Patreon Patreon announced a rebranding of its platform through a series of updates on Wednesday. New features give creators more … Continue reading Patreon overhauls its platform with free content and more creator control →

75,000 Kaiser Permanente healthcare workers are on strike in multiple states

  By Associated Press October 04, 2023 Some 75,000 Kaiser Permanente workers, who say understaffing is hurting patient care, walked off the job Wednesday in multiple states, kicking off a major healthcare strike amid an extraordinary year for U.S. labor organizing and work stoppages. Kaiser Permanente is one of the country’s larger insurers and healthcare … Continue reading 75,000 Kaiser Permanente healthcare workers are on strike in multiple states →

Amazon ‘Project Nessie’ Tested How Much It Could Raise Prices

Amazon ‘Project Nessie’ Tested How Much It Could Raise Prices by Laurie Sullivan , Staff Writer @lauriesullivan, October 4, 2023 Highly redacted portions of the Federal Trade Commission’s monopoly lawsuit against Amazon refer to a project called “Nessie” that allowed the company to test how much it could raise prices in a way competitors would follow. … Continue reading Amazon ‘Project Nessie’ Tested How Much It Could Raise Prices →

Best of the Bot: Identifying the latest trends in digital marketing

Best of the Bot: Identifying the latest trends in digital marketing See how MarTechBot responds to a prompt; and how the prompt could be improved. MarTechBot on October 4, 2023 Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech layered on top of ChatGPT. The … Continue reading Best of the Bot: Identifying the latest trends in digital marketing →

Marketo’s September 2023 releases: A manager’s guide

Quick wins via library and template imports, along with 16 enhancements to Dynamic Chat. Shannon Kelly on October 3, 2023 The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. Dynamic Chat capabilities now facilitate engagement on multiple fronts and closer integration with Marketo Engage.  The company also … Continue reading Marketo’s September 2023 releases: A manager’s guide →

How Citizens Bank transformed content to meet changing customer needs

The regional bank uses data, DAM and new channels like TikTok to build trust and authority with customers in major Northeast markets. Chris Wood on October 3, 2023 Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. To build trust and authority with customers they transformed their content strategy, broke … Continue reading How Citizens Bank transformed content to meet changing customer needs →