Hi, Welcome Welcome back Omnicom acquires Flywheel Digital for e-commerce growth Deanna Ritchie / Oct 30, 2023 Omnicom, a top-tier advertising conglomerate, has publicized its intention to buy prominent e-commerce company Flywheel Digital for an estimated net cash purchase price of around $ 835 million. This transaction represents the biggest buyout in Omnicom’s history. The … Continue reading Omnicom acquires Flywheel Digital for e-commerce growth
An in-depth guide to email marketing strategy including both the positive elements and the toxins and traps that can derail you. Kim Davis on October 30, 2023 We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide. Email has long been one of the most reliable marketing channels for getting … Continue reading Email marketing strategy: A marketer’s guide
Company also puts a “temporary” ban on advertising to minors to avoid violating new EU privacy protections. Nicola Agius on October 30, 2023 Meta is rolling out ad-free subscriptions for Facebook and Instagram users in Europe. It is also putting a “temporary” ban on ads to those under 18. People over 18 in the EU, … Continue reading Europe gets ad-free Facebook and Instagram subscriptions
A software company called Threads says Meta tried to buy its domain and kicked it off Facebook The software company is threatening legal action against Meta for using its name. Karissa Bell Tue, Oct 31, 2023 SOPA Images via Getty Images A UK-based software company called Threads Software Limited is threatening legal action against … Continue reading A software company called Threads says Meta tried to buy its domain and kicked it off Facebook
Bungie reportedly lays off staff, delays Marathon and Destiny 2: The Final Shape It’s the latest in a brutal year for gaming and Big Tech layoffs. Will Shanklin Updated Mon, Oct 30, 2023 Jordan Strauss/Invision for SCEA/AP Images Bungie has reportedly laid off an unknown number of staffers and delayed two highly anticipated games. … Continue reading Bungie reportedly lays off staff, delays Marathon and Destiny 2: The Final Shape
4 Best Payment Processing Solutions for Small Businesses (2023) Syed Balkhi / Oct 26, 2023 Navigating the digital landscape can be a bit of a headache for small businesses, particularly when handling online payments. Sure, big names like Stripe and PayPal are out there. However, integrating these platforms isn’t always a walk in the … Continue reading 4 Best Payment Processing Solutions for Small Businesses (2023)
Merkle Transitioned To Google PMax, Then Ad Performance Fell by Laurie Sullivan , Staff Writer @lauriesullivan, October 30, 2023 Matthew Mierzejewski, head of search at Merkle, believes artificial intelligence is contributing to inconsistent performance after Google required agencies and brands using its Smart Shopping campaigns ad technology to transition to Performance Max, which uses machine-learning models to optimize bids … Continue reading Merkle Transitioned To Google PMax, Then Ad Performance Fell
See how MarTechBot responds to a prompt; and how the prompt could be improved. MarTechBot on October 30, 2023 Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech layered on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have … Continue reading Executing a TikTok campaign: Best of the Bot
By Jared Newman October 29, 2023 Slack’s big 2023 redesign has been rolling out for the past couple of months now, so there’s a solid chance it’s running on most or all of your workspaces. As with most redesigns, the new look has been divisive, with users bemoaning its extra navigation layers and (for … Continue reading Hate the Slack redesign? Try these tips
By Pavithra Mohan As the head of talent at CapitalG, Alphabet’s $4 billion independent growth fund, Lauren Illovsky helps guide the firm’s portfolio companies as they scope out executive level hires and fill out their boards. Illovsky sees her role as absorbing—and solving—any challenges they’re facing in the talent department. “I always tell them … Continue reading What to know about hiring in tech right now, according to the head of talent at Alphabet’s growth fund
