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Google gives advertisers new generative AI tools for the holidays

Generative AI

Hi, Welcome Welcome back New features include more search generative experience subcategories, photo search shopping and expanded virtual try-on tech. Nicola Agius on November 16, 2023 Google is introducing new generative AI capabilities for advertisers in search generative experience (SGE) to mark the start of the holiday season. The new features include: New SGE subcategories. … Continue reading Google gives advertisers new generative AI tools for the holidays →

Government shutdown threats are becoming more common. Blame TV, social media, and Newt Gingrich

Governments Policies

By Sam Becker November 16, 2023 Shutdown averted—again! The government funding bill that was passed overwhelmingly by the House of Representatives on Tuesday passed the Senate late on Wednesday and headed to President Biden for his signature. That will keep parts of the federal government funded until January 19, 2024, and others until February 2, … Continue reading Government shutdown threats are becoming more common. Blame TV, social media, and Newt Gingrich →

Wendy’s, Burger King franchise empires are going bankrupt. Is the fast-food model broken?

Bankruptcy

  By Clint Rainey November 16, 2023 Is the beloved American fast-food-franchise model facing a reckoning? In the past year, and more frequently in recent months, franchisees that were once big moneymakers for such brands as Burger King, McDonald’s, Popeyes, and Hardee’s have started to file for bankruptcy. On Tuesday, a major Wendy’s franchisee—Florida-based Starboard … Continue reading Wendy’s, Burger King franchise empires are going bankrupt. Is the fast-food model broken? →

Acquia sees web accessibility as a good thing and a brand differentiator

Web Accessibility

26% of adults in the United States have some type of disability. Their annual disposable income is nearly $500 billion. Constantine von Hoffman on November 16, 2023 At Acquia’s Engage Boston conference this week, the company unveiled a new and possibly unique brand positioning. It’s making web accessibility for people with disabilities the focus of … Continue reading Acquia sees web accessibility as a good thing and a brand differentiator →

Thought leadership: The human element your marketing needs

Marketing Tools

AI may reduce the effort required to create marketing assets, but outsourcing expert perspective is a big mistake. Ali Schwanke on November 15, 2023 AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. While tools like ChatGPT can supplement expertise with efficiency and creativity, … Continue reading Thought leadership: The human element your marketing needs →

5 Black Friday trends marketers can act on this holiday season

Black Friday

42% of consumers begin holiday shopping on Black Friday or later, one study found. Here’s what marketers can do to capitalize. Chris Wood on November 15, 2023 Holiday shopping will soon begin — officially — the Friday after Thanksgiving, a.k.a. Black Friday. And despite fears of economic slowdowns and lingering inflation, the holiday season is … Continue reading 5 Black Friday trends marketers can act on this holiday season →

New YouTube policy requires creators to label AI-manipulated videos

YouTube Controls

New YouTube policy requires creators to label AI-manipulated videos Maxwell William / Nov 14, 2023   YouTube will implement a significant policy update that requires creators to disclose when they upload videos with manipulated or synthetic content, especially those created using AI tools, according to a recent Bloomberg report. This move aims to enhance transparency … Continue reading New YouTube policy requires creators to label AI-manipulated videos →

Google Analytics 4 can now be integrated with Salesforce Marketing Cloud

Google Analytics

For the first time, integration is accessible to both GA4 standard and 360 properties. Nicola Agius on November 15, 2023 Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the first time to anyone who … Continue reading Google Analytics 4 can now be integrated with Salesforce Marketing Cloud →

Economic Impact On Performance

Economy Trends

Economic Impact On Performance by Laurie Sullivan , Staff Writer @lauriesullivan, November 15, 2023 A disconnect between consumer sentiment and behavior has driven the economy, purchases and searches for years, but all that could be over. Americans cut retail spending in October for the first time since March as interest rates reached a 22-year high. Retail sales fell 0.1% in October … Continue reading Economic Impact On Performance →

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