Hi, Welcome Welcome back By Hilary Smith November 28, 2023 For more than a decade, during the week after Thanksgiving, GivingTuesday has rallied millions around the world to fundraise for their favorite causes. Each holiday season reminds us to show up for our communities and the people who need our help the most. But … Continue reading How companies can combat the nonprofit recession
By Isis Wu November 28, 2023 In our constantly evolving business landscape, the concept of brand purpose has emerged as a potent catalyst for positive change. It transcends mere profitability and delves into the core essence of why a brand exists, what values it upholds, and what societal impact it aspires to create. I’ve … Continue reading How brand purpose can drive positive change
Stay ahead in television advertising with addressable TV ads, AI-driven personalization, shoppable ads and more. Geoff Crain on November 28, 2023 Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. Here are a … Continue reading TV advertising: 6 key trends to watch in 2024
By Adele Peters In 2020, Google set a goal to get to 24/7 carbon-free energy by the end of the decade, meaning that all of its data centers and offices will run on clean electricity every hour of every day, all year long. The company didn’t know exactly how that would happen. “We realized … Continue reading This new geothermal plant in the Nevada desert is helping power Google data centers
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: personalization and real-time interaction management. MarTechBot on November 27, 2023 Best of the Chatbot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected … Continue reading Personalization and real-time interaction management: Best of the Chatbot
Instagram reportedly served up child-sexualizing reels to followers of teen influencers Employees knew about this problem internally, apparently. Richard Lai Updated Tue, Nov 28, 2023 Photo by Richard Lai/Engadget Following X’s alleged ad controversy involving antisemitic content, it is now Meta’s turn to be put under the spotlight for its content algorithm. According to … Continue reading Instagram reportedly served up child-sexualizing reels to followers of teen influencers
By Michael Grothaus November 27, 2023 Layoffs have hit the tech industry hard in 2023, and now another round is hitting even more employees. The latest company to lay off employees is ByteDance, owner of TikTok. The layoffs, which are expected to officially be announced today, will hit employees working for its Nuverse gaming … Continue reading TikTok owner ByteDance to lay off hundreds as it winds down its failed gaming division
Do you understand all the possible sources from which data flows into your CRM? It might be time for a data landscape assessment. Natalie Jackson on November 27, 2023 If you were asked, right now, on the spot, to cite every possible source creating new contacts, leads, or supplemental data points in your CRM, could … Continue reading The data disconnect: Why understanding your data landscape matters more than ever
By The Conversation November 27, 2023 The First Amendment does not protect messages posted on social media platforms. The companies that own the platforms can—and do—remove, promote, or limit the distribution of any posts, according to corporate policies. But all that might soon change. The Supreme Court has agreed to hear five cases during this current term, … Continue reading The Supreme Court is set to consider giving First Amendment protections to social media posts
By Sarah Bregel November 27, 2023 How people feel about AI may still be a mixed bag, but there is certainly no shortage of chatter about the technology, especially among employers and job-seekers. On LinkedIn, conversations about AI have increased by 70% over the past year, according to a newly released report from the … Continue reading The industry talking the most about AI jobs is not tech, according to LinkedIn
