Latest Posts

Apple is reportedly ending its partnership with Goldman Sachs

Hi, Welcome Welcome back Apple is reportedly ending its partnership with Goldman Sachs It leaves the Apple Card’s future uncertain. Sarah Fielding Wed, Nov 29, 2023 AP Photo/Tony Avelar Apple and Goldman Sachs are potentially ending their partnership four years after joining forces on an Apple credit card, The Wall Street Journal reports. The companies … Continue reading Apple is reportedly ending its partnership with Goldman Sachs →

5 signs of a customer-centric marketing team

Uncover five key behaviors that prove your team is prioritizing the customer over sales and fostering lasting connections. Stacey Ackerman on November 29, 2023 Marketers who think of their customers’ and prospects’ best interests in everything they do tend to create marketing that resonates better and is overall more effective. While most marketers believe they’re … Continue reading 5 signs of a customer-centric marketing team →

Strong Cyber Week sales show consumers are willing to spend

U.S. consumers spent $12.4 billion on Cyber Monday, up 9.6% YoY, demonstrating that consumers are willing to wait for substantial discounts. Chris Wood on November 28, 2023  Questions about consumer reluctance and lackluster discounts were answered by strong Cyber Week numbers this year. Over the five days from Thanksgiving to Cyber Monday online shoppers spent … Continue reading Strong Cyber Week sales show consumers are willing to spend →

Tech and media layoffs November update: Job cuts keep coming at ByteDance, Vice, Amazon, Faire

  By Michael Grothaus November 28, 2023 Update Tuesday, November 28: November has shaped up to be a particularly rough month for tech companies, as layoffs have continued through its final few days. On Monday, it was reported that TikTok parent company ByteDance will lay off hundreds of employees as it winds down its failed … Continue reading Tech and media layoffs November update: Job cuts keep coming at ByteDance, Vice, Amazon, Faire →

A Data Frenzy At Microsoft Advertising

A Data Frenzy At Microsoft Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, November 28, 2023 It seems Microsoft Advertising is providing more ways for publishers and advertisers to gain analysis of data.   The company on Tuesday launched an analytics dashboard to help publishers measure advertising revenue.Monetize Insights, the dashboard, launched worldwide on Microsoft Monetize, the … Continue reading A Data Frenzy At Microsoft Advertising →

How did a tumultuous year impact marketers? Take the MarTech Salary and Career Survey

Spend a few minutes to help us all understand what the past year meant for marketers and their careers. Mike Pastore on November 28, 2023 If you thought ushering the 2020s in with a global pandemic would be the unlikeliest thing to happen for a while, you weren’t alone. But even as 2023 gives way … Continue reading How did a tumultuous year impact marketers? Take the MarTech Salary and Career Survey →