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Hip-hop’s 50th anniversary spotlights the influence and struggles of women in the industry

  By Yannise Jean December 02, 2023 It’s been a year-long celebration of hip-hop’s 50th anniversary with the spotlight on the art form’s undeniable impact on music and culture. And a notable cap to the year was Grammy-winning recording artist and producer Missy Elliott becoming the first female rapper inducted into the Rock & Roll … Continue reading Hip-hop’s 50th anniversary spotlights the influence and struggles of women in the industry →

Newlands: secretive tech empire reshaping investment

Newlands: secretive tech empire reshaping investment Deanna Ritchie / Last Updated: Dec 4, 2023   Amid the pandemic, Abramson and Koum joined forces to create Newlands, a secretive company now possessing nearly $ 10 billion in public equities, primarily in the technology sector. The Dallas-based firm has also started investing in early-stage startups, though the full … Continue reading Newlands: secretive tech empire reshaping investment →

6 ways to use generative AI for your marketing

Learn capabilities, use cases and ethical considerations as you integrate generative AI into your marketing strategy. Katie Robbert on December 1, 2023 Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement.  Understanding and … Continue reading 6 ways to use generative AI for your marketing →

Red Lobster vastly underestimated how much shrimp people could eat—but it may still be a marketing win

  By Chris Morris December 01, 2023 Red Lobster’s biggest promotion might be gobbling up its profits and causing some concerns in the finance department, but it may still be a win for marketing. The restaurant chain made headlines this week when it announced its Endless Shrimp deal was part of the reason it reported … Continue reading Red Lobster vastly underestimated how much shrimp people could eat—but it may still be a marketing win →

Tech and media layoffs December update: Job cuts not slowing as 2023 draws to an end

  By Sarah Bregel December 01, 2023 November has come to a close, but unfortunately, the monthslong series of layoffs at notable companies does not appear to be ending. According to the tracking site, Layoffs.fyi: Job losses, mainly in media and tech, seem to be continuing through the end of 2023. At the time of … Continue reading Tech and media layoffs December update: Job cuts not slowing as 2023 draws to an end →

How to optimize sales and marketing processes for efficient customer acquisition

Learn new tactics to drive efficiency in your customer acquisition efforts and boost sales and marketing performance. Vladyslav Podoliako on December 1, 2023 There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). Cutting down costs on marketing and advertising. In … Continue reading How to optimize sales and marketing processes for efficient customer acquisition →

Apply at one of these companies in 2024 if you want an internship good enough to recommend

  By Michael Grothaus December 01, 2023 If you’re going to be looking for an internship in 2024, you’ll want to take a peek at a new report from resume maker company Resume.io. The firm analyzed Glassdoor data to find out which are the best and worst U.S. companies to intern for based on whether … Continue reading Apply at one of these companies in 2024 if you want an internship good enough to recommend →