Hi, Welcome Welcome back Digital video now more than 60% of TV and video spend, so advertisers are prioritizing AI, precision targeting, and measurable outcomes. By Jamie Finstein Published on May 5, 2026 Digital video is becoming a primary environment for AI, targeting, and outcome accountability, according to the recently released “2026 IAB Digital … Continue reading Digital video ad spend surges as AI and targeting reshape strategy
Local Digital Ad Growth Slows As Markets Mature by Laurie Sullivan , Staff Writer, May 5, 2026 Year-over-year digital ad growth has fallen to low single digits and is projected to dip below 3% by 2029, the slowest pace in the past 18 years, according to Borrell Associates. The 2026 Annual Benchmarking Report on Local … Continue reading Local Digital Ad Growth Slows As Markets Mature
Flat growth masks a deeper shift as AI moves to the center of value creation and forces a rethink of how martech stacks are built. By Frans Riemersma Published on May 5, 2026 In 2026, the marketing technology landscape grew by just 0.7%, increasing from 15,384 to 15,505. At first glance, it appears … Continue reading Martech 2026: AI drives a major industry reset
May 05, 2026 Coinbase layoffs today: Crypto giant cuts hundreds of jobs as CEO says AI is ‘changing how we work’ BY Michael Grothaus May is kicking off with another brutal round of tech layoffs that have been affecting the industry for much of the year. Today, the U.S.’s largest cryptocurrency exchange, Coinbase Global, Inc. (Nasdaq: … Continue reading Coinbase layoffs today: Crypto giant cuts hundreds of jobs as CEO says AI is ‘changing how we work’
Data sovereignty controls access, but decision architecture defines action. Beyond unifying data, a sovereign operating layer secures AI rights and prevents risk. By Allen Martinez Published on May 4, 2026 Here is a number that should stop every martech leader mid-sentence. Frans Riemersma’s April analysis found that 90.3% of companies report using AI … Continue reading Why AI agents need decision authority
May 05, 2026 Many people misunderstand psychological safety, and this is what leaders need to do BY Leah Mether Psychological safety is a crucial key to high performance, a positive culture, and team success—and for good reason. Google’s Project Aristotle found that it’s the number one factor in high-performing teams. When people feel safe to speak up, ask … Continue reading Many people misunderstand psychological safety, and this is what leaders need to do
As revenue tech stacks merge, B2B teams need new structures, shared metrics, and cross-functional pods to break silos and drive growth. By MarTechBot Published on May 4, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives … Continue reading How RevOps teams should adapt as martech and adtech converge
Average Ad Value Of U.S. Google User Is $1,605 by Laurie Sullivan , Staff Writer, May 4, 2026 The average U.S. user of Google generates about $1,605 per year in advertising value, according to a recent report that analyzes and estimates the annual advertising value that different people generate for Google’s ad platform. Proton, a Switzerland-based technology company … Continue reading Google: U.S. Consumers Are Worth Up To 1,605 Annually
Elon Musk settles with the SEC for $1.5 million after years-long dispute over his Twitter investment By Karissa Bell May 4, 2026 Benjamin Fanjoy/Getty Images Elon Musk has reached a settlement with the Securities and Exchange Commission (SEC) after a years-long dispute with the regulator over the timing of his disclosure that he had … Continue reading Elon Musk settles with the SEC for $1.5 million after years-long dispute over his Twitter investment
May 04, 2026 Hugh Jackman tells new grads the most ‘painful lesson’ he’s learned BY Ella Chakarian It’s been a busy month for Hugh Jackman. Between headlining New Born off-Broadway and starring in an upcoming mystery-comedy movie called The Sheep Detectives, the X-Men actor stopped by Ball State University to deliver a commencement speech to the … Continue reading Hugh Jackman tells new grads the most ‘painful lesson’ he’s learned
