Latest Posts

7 tips to lock down the right startup investors for the long haul

Hi, Welcome Welcome back March 20, 2024 7 tips to lock down the right startup investors for the long haul Increase your chances of a successful capital raise with these strategies from the founder who built and scaled Appfire. BY Randall Ward There is plenty of dealmaking potential today for founders and lots of advice out … Continue reading 7 tips to lock down the right startup investors for the long haul →

The Boeing whistleblower’s death reveals the cost of speaking out against corporate wrongdoing

  March 20, 2024 The Boeing whistleblower’s death reveals the cost of speaking out against corporate wrongdoing Whistleblowers such as John Barnett feel a sense of duty to report wrongdoing to uphold their profession’s standards. BY The Conversation A former Boeing employee who raised concerns about the company’s safety and production standards was found dead on … Continue reading The Boeing whistleblower’s death reveals the cost of speaking out against corporate wrongdoing →

How to create content for every stage of the customer journey

Craft compelling content that guides your audience from initial interest to confident purchase, enhancing connection and conversion. Stephanie Trovato on March 20, 2024 Ever landed on a website, ready to explore, only to be met with a loud “BUY NOW!” before you’ve even found your bearings? It’s jarring, right?  Now, think about a different welcome … Continue reading How to create content for every stage of the customer journey →

9 types of difficult colleagues (and how to handle each one)

March 20, 2024 9 types of difficult colleagues (and how to handle each one) Nick Robinson explains simple, direct strategies to deal with the most common types of difficult colleagues. BY Nick Robinson When handling difficult people at work, it’s essential to first spot and understand their type. This allows you to actively deal with a … Continue reading 9 types of difficult colleagues (and how to handle each one) →

How to find and nurture top-notch B2B writers for high-converting content

A strategic approach to building a team of savvy B2B writers with the ability to craft compelling content that resonates with your audience. Margaret Lee on March 19, 2024 Last year, my content and SEO teammates drastically changed their approach to content writing. We realized our blog drove visitors but not conversions. The issue? We … Continue reading How to find and nurture top-notch B2B writers for high-converting content →

Monzo co-founder launches AI startup with ambitions to put software developers out of business

Monzo co-founder launches AI startup with ambitions to put software developers out of business Graeme Hanna Tech Journalist     Monzo co-founder Jonas Templestein has commenced a new journey with a fresh startup seeking to put software developers out of business. With fundraising efforts underway and drawing support from OpenAI and Index Ventures amongst others, Nustom … Continue reading Monzo co-founder launches AI startup with ambitions to put software developers out of business →

Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote

Microsoft’s Talisha Padgett shares her approach to infusing genAI across the customer journey in her keynote presentation at The MarTech Conference. Chris Wood on March 19, 2024 “Customer expectations will continue to grow year-over-year. How do we as marketers meet those expectations and set our brands apart?” asked Talisha Padgett, Microsoft’s general manager, martech platforms … Continue reading Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote →

Google Search Ads 360 gains retail media capabilities

Tech giant claims new features will increase efficiency and scale for retail media with self-service. Barry Schwartz on March 19, 2024 Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told … Continue reading Google Search Ads 360 gains retail media capabilities →