Hi, Welcome Welcome back March 20, 2024 7 tips to lock down the right startup investors for the long haul Increase your chances of a successful capital raise with these strategies from the founder who built and scaled Appfire. BY Randall Ward There is plenty of dealmaking potential today for founders and lots of advice out … Continue reading 7 tips to lock down the right startup investors for the long haul
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The Boeing whistleblower’s death reveals the cost of speaking out against corporate wrongdoing
March 20, 2024 The Boeing whistleblower’s death reveals the cost of speaking out against corporate wrongdoing Whistleblowers such as John Barnett feel a sense of duty to report wrongdoing to uphold their profession’s standards. BY The Conversation A former Boeing employee who raised concerns about the company’s safety and production standards was found dead on … Continue reading The Boeing whistleblower’s death reveals the cost of speaking out against corporate wrongdoing
How do I apologize at work?
March 20, 2024 How do I apologize at work? There are three steps to getting any kind of apology right. The first is to own up to what you did wrong and not make excuses. BY Kathleen Davis Welcome to “Pressing Questions,” Fast Company’s mini-advice column. Every week, deputy editor Kathleen Davis, host of The New … Continue reading How do I apologize at work?
How to create content for every stage of the customer journey
Craft compelling content that guides your audience from initial interest to confident purchase, enhancing connection and conversion. Stephanie Trovato on March 20, 2024 Ever landed on a website, ready to explore, only to be met with a loud “BUY NOW!” before you’ve even found your bearings? It’s jarring, right? Now, think about a different welcome … Continue reading How to create content for every stage of the customer journey
9 types of difficult colleagues (and how to handle each one)
March 20, 2024 9 types of difficult colleagues (and how to handle each one) Nick Robinson explains simple, direct strategies to deal with the most common types of difficult colleagues. BY Nick Robinson When handling difficult people at work, it’s essential to first spot and understand their type. This allows you to actively deal with a … Continue reading 9 types of difficult colleagues (and how to handle each one)
How to find and nurture top-notch B2B writers for high-converting content
A strategic approach to building a team of savvy B2B writers with the ability to craft compelling content that resonates with your audience. Margaret Lee on March 19, 2024 Last year, my content and SEO teammates drastically changed their approach to content writing. We realized our blog drove visitors but not conversions. The issue? We … Continue reading How to find and nurture top-notch B2B writers for high-converting content
Monzo co-founder launches AI startup with ambitions to put software developers out of business
Monzo co-founder launches AI startup with ambitions to put software developers out of business Graeme Hanna Tech Journalist Monzo co-founder Jonas Templestein has commenced a new journey with a fresh startup seeking to put software developers out of business. With fundraising efforts underway and drawing support from OpenAI and Index Ventures amongst others, Nustom … Continue reading Monzo co-founder launches AI startup with ambitions to put software developers out of business
Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote
Microsoft’s Talisha Padgett shares her approach to infusing genAI across the customer journey in her keynote presentation at The MarTech Conference. Chris Wood on March 19, 2024 “Customer expectations will continue to grow year-over-year. How do we as marketers meet those expectations and set our brands apart?” asked Talisha Padgett, Microsoft’s general manager, martech platforms … Continue reading Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote
AI In Search: What It Is & What It Does
Ruud Hein | March 19th, 2024 Search engines are increasingly not just using but relying on AI to improve the efficiency and accuracy of search results. To do so, they use various AI-based technologies and strategies. AI Tech Machine Learning Machine Learning (ML) is are systems that learn from data, identify patterns, and make … Continue reading AI In Search: What It Is & What It Does
Google Search Ads 360 gains retail media capabilities
Tech giant claims new features will increase efficiency and scale for retail media with self-service. Barry Schwartz on March 19, 2024 Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told … Continue reading Google Search Ads 360 gains retail media capabilities