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Adtech’s climate challenge: Can marketing cool the planet?

Advertisement Technology

Hi, Welcome Welcome back The Green Media Summit looks to give people actionable ideas about how their business and industry can generate less greenhouse gasses. Constantine von Hoffman on April 2, 2024  Can adtech and marketing do anything to cool down our overheating world? That existential question is the focus of a conference in New … Continue reading Adtech’s climate challenge: Can marketing cool the planet? →

Future-proofing martech strategies against macro forces

Marketing Strategy

Martech doesn’t exist in a vacuum. Stay ahead by considering macro factors that impact marketing strategies. Steve Petersen on April 2, 2024 As martech practitioners, we need to stay abreast of more than product and channel features, capabilities, competitor comparisons, stack fit, best practices, etc. We should also consider macro factors, which Investopedia defines as … Continue reading Future-proofing martech strategies against macro forces →

Google will need to destroy incognito browsing data

Google Controls

Google will need to destroy incognito browsing data Sophie Atkinson Tech Journalist   Google has committed to destroying or remediating ‘billions of data records’ collected through incognito browsing sessions as part of a proposed class action settlement filed Monday (April 1). The lawsuit, originally filed in June of 2020, accuses the search giant of violating … Continue reading Google will need to destroy incognito browsing data →

How the most innovative nonprofits stand out—and succeed—in such a crowded field

Innovation

April 02, 2024 How the most innovative nonprofits stand out—and succeed—in such a crowded field A focus on mission, values, and demographics is key to any successful nonprofit. BY Kristin Toussaint There are upwards of 1.7 million nonprofit organizations across the country. But that figure includes everything from public foundations to private charities to your hometown’s … Continue reading How the most innovative nonprofits stand out—and succeed—in such a crowded field →

Beyond attendance: Unlocking B2B growth with event-led strategies

B2B Growth Strategy

Event-led growth is revolutionizing B2B event planning and execution, leading to higher engagement and measurable results. Eric Holmen on April 1, 2024 Events play a crucial role in fostering connections and driving growth in B2B marketing. However, traditional methods of measuring event success often fall short.  Enter event-led growth (ELG) — a transformative strategy focused … Continue reading Beyond attendance: Unlocking B2B growth with event-led strategies →

How to reach gamers and understand gaming experiences: IAB PlayFronts

Games Business

As the gaming industry matures, there are new ways for marketers to reach gamers where they are. Chris Wood on April 1, 2024 Left to right: Jayson Dubin, CEO, Playwire; Julie Piskin, head of global partner program, Roblox; Pete Basgen, director and global lead, gaming & esports, Wavemaker; Paul Chenier, EVP global sales, Playwire at … Continue reading How to reach gamers and understand gaming experiences: IAB PlayFronts →

Google To Destroy Incognito Browsing Data

Google Controls

Google To Destroy Incognito Browsing Data by Laurie Sullivan , Staff Writer @lauriesullivan, April 1, 2024 Google will destroy data from millions of users’ web-browsing histories as part of a lawsuit settlement, but there’s no word on whether or not purging the data will affect the company’s ad-targeting accuracy rates or large language model training capabilities.  … Continue reading Google To Destroy Incognito Browsing Data →

Retargeting campaigns to acquire new customers: Best of the MarTechBot

Customer Acquisition

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to use retargeting to acquire new customers. MarTechBot on April 1, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Retargeting campaigns to acquire new customers: Best of the MarTechBot →

Google says it will destroy browsing data collected from Chrome’s Incognito mode

Google Chrome

Google says it will destroy browsing data collected from Chrome’s Incognito mode It’s part of a settlement reached in December over a $5 billion privacy lawsuit. Will Shanklin   Updated Mon, Apr 1, 2024 ALAIN JOCARD via Getty Images The first details emerged Monday from Google’s settlement of a class-action lawsuit over Chrome’s tracking of … Continue reading Google says it will destroy browsing data collected from Chrome’s Incognito mode →

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