Hi, Welcome Welcome back New tools for automated branding and campaign building aimed mainly at SMBs and non-profits. Kim Davis on May 8, 2024 Constant Contact, the SMB- and non-profit-focused digital and email marketing platform, has broadened its offering by introducing BrandKit and Campaign Builder, automated tools for brand consistency and campaign creation. Both … Continue reading Constant Contact launches automated tools for brand consistency and campaign creation
May 09, 2024 The right way to hire an AI-ready workforce Bad hiring decisions waste time, money, and productivity. To avoid hiring mistakes, this tech leader suggests a rigorous 3-step “structured interview.” BY Heide Abelli The strategic deployment of AI technologies is central to maintaining and enhancing competitive advantage in today’s digital economy. The expectation is … Continue reading The right way to hire an AI-ready workforce
May 08, 2024 Unlocking big data in commercial real estate By partnering directly with data providers, firms can gain insights that allow them to dispel misconceptions and focus on the most promising opportunities. BY CoStar Strategists at a commercial real estate developer recently had a major “Aha!” moment: The markets they are targeting for new projects … Continue reading Unlocking big data in commercial real estate
May 23, 2024 Why it’s a big mistake to hire tech workers who show no sign of this The failure to look for this trait directly impacts the ability to best serve a multigenerational workforce and customer base, this tech leader writes. BY Jen Brown The tech sector has a growing skills gap, but it’s not … Continue reading Why it’s a big mistake to hire tech workers who show no sign of this
May 08, 2024 Bombardier’s new logo is part of a growing trend: naming your logo Similar to Nike’s ‘Swoosh,’ Bombardier’s new logo, dubbed ‘Mach,’ is a kind of branding for branding. BY James I. Bowie The new logo introduced recently by Canadian jetmaker Bombardier is not only sleek and striking, but boasts a feature that is … Continue reading Bombardier’s new logo is part of a growing trend: naming your logo
Tips for adapting and diversifying your marketing measurement techniques for sustained success in a cookieless future. David Walters on May 8, 2024 We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is … Continue reading How to measure marketing’s value in the inevitable cookieless future
May 23, 2024 Google might acquire HubSpot. Here’s why Microsoft should worry Buying HubSpot would make Google a competitor in the so-called customer relationship management sector, which Microsoft caters to. BY Reuters Google parent Alphabet’s potential acquisition of HubSpot, a U.S. marketing software maker with a market value of $31 billion, would boost its ability to … Continue reading Google might acquire HubSpot. Here’s why Microsoft should worry
Ride-hailing app Curb launches Curb Journey Connect, allowing advertisers to plug into mobile and in-cab screens in over 40 U.S. markets. Chris Wood on May 8, 2024 Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. The new … Continue reading Curb introduces one-stop advertising solution
May 08, 2024 FDIC probe reveals toxic workplace culture and questions chairman’s credibility The report released Tuesday by law firm Cleary Gottlieb Steen & Hamilton outlines incidents of stalking, harassment, homophobia, and other violations of employment regulations. BY Associated Press An independent review of the Federal Deposit Insurance Corp. ‘s workplace culture describes an environment that … Continue reading FDIC probe reveals toxic workplace culture and questions chairman’s credibility
May 08, 2024 Google DeepMind’s AlphaFold 3 could speed up drug discovery for diseases The third version maps the behavior for all of life’s molecules, including human DNA. BY Reuters Google Deepmind has unveiled the third major version of its “AlphaFold” artificial intelligence model, designed to help scientists design drugs and target disease more effectively. In … Continue reading Google DeepMind’s AlphaFold 3 could speed up drug discovery for diseases
