Hi, Welcome Welcome back Get tips on finding the right reporting window to capture your email campaigns’ true long-term performance. Kath Pay on May 15, 2024 When someone talks about “long tail” strategy, you probably think it begins and ends with search engine marketing. But it should be a part of your email campaign … Continue reading Why you should track your email’s long tail to measure success (plus a case study)
May 15, 2024 Elon Musk’s X now treats the term ‘cisgender’ as a slur on the platform Posting the term, which is used by many health organizations, on X’s mobile app now comes with a warning prompting users to delete the post. BY Chris Morris Elon Musk warned us this was coming. Now, the owner of … Continue reading Elon Musk’s X now treats the term ‘cisgender’ as a slur on the platform
May 15, 2024 Mondays at the office are making a comeback Mondays are now as busy as Thursdays in office canteens in the United States and Britain. BY Reuters Mondays are now as busy as Thursdays in office canteens in the United States and Britain, the world’s largest food catering firm Compass Group said on Wednesday. … Continue reading Mondays at the office are making a comeback
Marketing automation in B2C uses different tactics and goals than in B2B, but in the end, it’s all about revenue. Mike Pastore on May 24, 2024 B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. High-end consumer purchases, like automobiles and … Continue reading B2C marketing automation: The tools, tactics and prerequisites for success
AI Emotions In Ads And Content: Will Consumers Embrace It? by Laurie Sullivan , Staff Writer @lauriesullivan, May 15, 2024 Google, Microsoft and OpenAI showed the world how artificial intelligence (AI) will highlight emotions as the technology develops. It will rely not only on the training of large language models (LLMs), but also on publicly available … Continue reading AI Emotions In Ads And Content: Will Consumers Embrace It?
Alicia tells us how she discovered her talent for translating technology and helping marketers better serve their customers. Chris Wood on May 15, 2024 Alicia Arnold is the founder of a consulting company, AK Arnold, and draws on 20 years of experience working with Fortune 500 companies to help them transform digitally. She … Continue reading Alicia Arnold: Spotlight on the expert
May 15, 2024 How local businesses drive community growth Main Street’s renaissance is overturning the narrative on brick-and-mortar retail. BY Max Rhodes It seems there is only ever bad news about the future of retail, but year after year our independent retailers tell a different story. Locally run shops continue to beat the odds despite the … Continue reading How local businesses drive community growth
May 24, 2024 Samsung union holds a rally for fair wages Overall, South Korea’s union membership rate has hovered around the 10% level since 2004, according to data from the labour ministry. BY Reuters Against a backdrop of K-pop performances and dance music, more than 2,000 unionised workers from Samsung Electronics gathered in Seoul on Friday, … Continue reading Samsung union holds a rally for fair wages
This insightful conversation about the current uses and future applications of AI in marketing was recorded at the Spring 2024 MarTech Conference. Mike Pastore on May 14, 2024 AI is increasingly being used by marketers to create content and experiences for prospects and customers. Recorded live during the Spring 2024 MarTech Conference, this episode … Continue reading How AI impacts the customer experience, when it’s done well
May 15, 2024 The future of email marketing lies in AI Intuit Mailchimp CMO Michelle Taite explains why email marketing matters—and how to do it better than the competition BY FastCo Works Getting the right message to the right client at the right time is the holy grail for any marketing leader. But these days, a … Continue reading The future of email marketing lies in AI
