Hi, Welcome Welcome back August 03, 2024 How the real Olivia Pope would have handled the CrowdStrike outage Crisis manager Judy Smith, the inspiration for the TV show ‘Scandal,’ unpacks what the company got right and where it dropped the ball. BY Shalene Gupta Judy Smith is a crisis manager whose career was the inspiration for … Continue reading How the real Olivia Pope would have handled the CrowdStrike outage
August 03, 2024 3 key preretirement investment tips Your retirement is so close you can almost taste it. But is your investment strategy ready for the transition? BY Emily Guy Birken While there is no lack of long-term investment advice for young and mid-career professionals–contribute to your retirement accounts early and often!–there is a lot … Continue reading 3 key preretirement investment tips
A good map helps you see the customer experience through the eyes of your customers. Mike Pastore on August 2, 2024 How well does your organization know how customers engage with your brand? Many of us think we know how it works, or more accurately, how we hope it works. But we’re rarely sure. … Continue reading Customer journey maps: What you need to know
The Justice Department sues TikTok for breaking child privacy laws TikTok wrongfully collected personal information about children and failed to comply with requests to delete it, the DoJ said. karissa bell Fri, Aug 2, 2024 Anadolu via Getty Images The US Department of Justice is suing TikTok for violating a child privacy law … Continue reading The Justice Department sues TikTok for breaking child privacy laws
August 02, 2024 Justice Department sues TikTok for alleged child privacy law violation The DOJ alleges that TikTok is in breach of the Children’s Online Privacy Protection Act. BY Jessica Bursztynsky The Justice Department filed a lawsuit against TikTok and its parent company ByteDance on Friday, alleging that the social media company … Continue reading Justice Department sues TikTok for alleged child privacy law violation
Revolutionize your marketing with pace-layered planning inspired by nature’s resilience, balancing quick adaptations with long-term stability. Kathleen Schaub on August 2, 2024 Nature is a genius at adaptation. For over 3 billion years, organisms acclimated to the earth’s evolving environment with elegant strategies. The annual marketing plan’s reputation isn’t quite as respected. It’s an activity … Continue reading Nature’s inspiration for transforming your marketing plan
Google Ads Hides In Plain Sight – A New Way To Access Data Consent Settings by Laurie Sullivan , Staff Writer @lauriesullivan, August 2, 2024 Whether or not agencies, brands and publishers agree with policy changes that Google made around third-party cookie deprecation, the company has not stopped its efforts to make consumer privacy a priority, … Continue reading Google Ads Hides In Plain Sight – A New Way To Access Data Consent Settings
August 02, 2024 Mortgage rates hit yearly low following disappointing Jobs report It’s good news for home buyers, as rates put home buying more in reach. BY Sarah Bregel It’s been a challenging year so far for prospective home buyers, but Friday offered a glimmer of hope. According to Mortgage News Daily, the average 30-year fixed … Continue reading Mortgage rates hit yearly low following disappointing Jobs report
The company booked $12.77 billion in ad revenues for the quarter, thanks in part to adding advertising to Prime Video offerings. Constantine von Hoffman on August 2, 2024 Adding ads to Prime Video helped Amazon bring in $ 12.77 billion in digital advertising revenue for the second quarter of 2024 — up 20% year-over-year. … Continue reading Amazon digital ad revenue up 20% in 2nd quarter
Knowing more about your customers can dramatically change their perceived value. Dive into the math behind customer analytics. Chris Robson on August 2, 2024 How much is a random person worth to your business? The answer changes dramatically as you gather more information. Let’s explore how customer value assessments evolve with data, using … Continue reading How additional information changes customer value assessments
