Hi, Welcome Welcome back The platform, powered by Safeguard Privacy, will keep the adtech industry current on privacy compliance. Chris Wood on August 13, 2024 Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers. The platform initially rolled out in January … Continue reading IAB releases updated IAB Diligence Platform
Patterns Emerge In Google AI Overviews For Ecommerce, Education, ‘Facets’ by Laurie Sullivan , Staff Writer @lauriesullivan, August 13, 2024 BrightEdge Generative Parser has detected a new set of patterns and key trends as part of its monthly monitoring of Google AI Overviews (AIOs). Google’s focus in July seems to lean toward education and ecommerce, perhaps … Continue reading Google AIO Patterns Emerge For Ecommerce, Education, Facets
Paramount laying off another 15 percent of its US workforce The company let go of 3 percent of its employees back in February. lawrence bonk Updated Tue, Aug 13, 2024 Paramount Paramount is laying off 15 percent of its US workforce, according to reporting by Deadline. This follows a lean second quarter … Continue reading Paramount laying off another 15 percent of its US workforce
August 13, 2024 LL Flooring is closing stores in bankruptcy: Full list and map of 94 doomed locations The company is the latest national retailer to announce a reduction in its physical footprint as it seeks to turn around its fortunes through Chapter 11. BY Michael Grothaus Premier flooring retailer LL Flooring Holdings, Inc. has announced … Continue reading LL Flooring is closing stores in bankruptcy: Full list and map of 94 doomed locations
Operational maturity is a key indicator of marketing effectiveness. Here are some solid metrics to track it. Karissa Sachs on August 13, 2024 Let’s start with the basics. The term “operational maturity” may be relatively new to some marketers, but the concept is well established. It ranks how effectively an organization executes and manages … Continue reading Moving up with marketing operational maturity
August 13, 2024 Should you tell your boss you have another job offer? It can be difficult to decide if, when, and how to tell your boss that you’ve received a new job offer. Here’s what to consider. BY Karen Walker If you’re fielding calls from recruiters—either because you’re seeking a new position or new opportunities … Continue reading Should you tell your boss you have another job offer?
We’ve boiled down HubSpot’s 91 updates for July to the 13 most impactful for managers and admins Tyler Samani-Sprunk on August 12, 2024 HubSpot rolled out another huge batch of updates in July, and we’ve sifted through them to pickout the game-changers from the nice-to-haves. This month, the big news is all about improveddata … Continue reading HubSpot’s July 2024 updates: Big moves toward better efficiency and security
August 12, 2024 TikTok’s blazing UX makes Trump’s lies spread faster than ever Trump told a lie about Kamala Harris. And TikTok is still spreading it with abandon. BY Hunter Schwarz The race between Vice President Kamala Harris and former President Donald Trump has its first controversy over misinformation. But rather than faked images that push … Continue reading TikTok’s blazing UX makes Trump’s lies spread faster than ever
Find out the reports you need to monitor data hygiene, improve marketing and sales processes and much more. Ali Schwanke on August 12, 2024 Even the best CRM is nearly useless without clean data. Worse still, bad data creates huge costs for companies, like wasted labor, lost revenue, and higher customer churn. On the … Continue reading 22 must-have reports for measuring CRM health
Dentsu Will Use AI To Reverse Engineer Entire Media-Planning Process by Laurie Sullivan , Staff Writer @lauriesullivan, August 12, 2024 AI supports processes ranging from the brief to audience development and planning, but with help from artificial intelligence (AI) Dentsu will do more. The company plans to re-engineer the media-planning process and allow its developers to … Continue reading Dentsu Will Use AI To Reverse Engineer Entire Media-Planning Process
