Hi, Welcome Welcome back October 12, 2024 Why it’s dangerous to have a company without hierarchy, according to pioneers of Google’s Startup Accelerator In their book, Martin Gonzalez and Joshua Yellin explore why so many startups fail—and what those that succeed do right. BY Martin Gonzalez and Joshua Yellin Many entrepreneurs are inspired by romantic conceptions … Continue reading Why it’s dangerous to have a company without hierarchy, according to pioneers of Google’s Startup Accelerator
Deliver hyper-personalized experiences by processing customer data instantly, creating seamless interactions right when they matter most. Gene De Libero on October 11, 2024 CMOs are working hard to bring the value of personalization to their customers and businesses, especially to build stronger customer relationships. But now, edge computing is kicking things up a few … Continue reading How to unlock the power of personalization through edge computing
October 11, 2024 7-Eleven will close more than 400 stores as the list of struggling retailers grows The move comes as the convenience store’s parent company tries to stave off a takeover bid from the owner of competing chain Circle K. BY Jennifer Mattson 7-Eleven is closing 444 of its “underperforming” convenience-store locations across North America, … Continue reading 7-Eleven will close more than 400 stores as the list of struggling retailers grows
Two surveys show data is very much on the mind of marketers when they think about their martech stack. Mike Pastore on October 11, 2024 at 10:48 am | Reading time: 5 minutes Since you work in marketing, you’re well aware of the bad rap marketing technology gets from time to time. Many of the … Continue reading Does your marketing team have a martech problem or a data problem?
NLRB accuses Apple of illegally restricting employee Slack and social media use The complaint stems from a 2021 case involving former Apple employee Janneke Parrish. igor bonifacic Updated Fri, Oct 11, 2024 REUTERS / Reuters The National Labor Relations Board has accused Apple of infringing on its employees’ rights to advocate for … Continue reading NLRB accuses Apple of illegally restricting employee Slack and social media use
Reddit AI-Driven Keyword Ad Targeting Follows Conversations by Laurie Sullivan , Staff Writer @lauriesullivan, October 11, 2024 Reddit released a Keyword Targeting feature on Friday, giving advertisers another way to connect with those who engage across Reddit’s communities. Artificial intelligence provides the ability to identify precision in context. The tools broaden contextual options for advertisers. Until now, keyword … Continue reading Reddit AI-Driven Keyword Ad Targeting Follows Conversations
There are at least two schools of thought on B2B marketing right now. And all we can say for sure is, ‘It’s complicated.’ Mike Pastore on October 11, 2024 Here’s a question to consider: Does it take more than 250 touchpoints to close a B2B SaaS deal in today’s world? That’s a lot of … Continue reading What the LinkedIn debate over a HockeyStack report says about B2B marketing
October 11, 2024 Why the Adidas CEO and other leaders keep dunking on their own brands From Adidas to Starbucks to Red Lobster, some new CEOs have been indulging in trash talk—about their own companies. BY Rob Walker Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. When Elliott Hill begins … Continue reading Why the Adidas CEO and other leaders keep dunking on their own brands
Siteimprove’s acquisition of MarketMuse connects content strategy with digital experience, helping to make sure all the content getting churned out finds its audience. Chris Wood on October 10, 2024 It’s one thing to ramp up content production, but is the added productivity pumping out waste? This week, digital content experience company Siteimprove acquired MarketMuse, … Continue reading AI-powered martech news and releases: October 10
When Amazon AI Shopping Agents Feel Like Humans by Laurie Sullivan , Staff Writer @lauriesullivan, October 10, 2024 Image source: Agora Google may have triggered a trend in 2017 with a service that allowed users to schedule appointments and make reservations. Now Amazon wants to build AI agents that will perform specific tasks without human intervention. These agents, … Continue reading When Amazon AI Shopping Agents Feel Like Humans
