Hi, Welcome Welcome back How To Avoid The 7 ‘Deadly Sins’ Of Emotionless Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, October 24, 2024 Consumer attention is difficult to capture, but emotional storytelling — rather than rational approaches to advertising — can dramatically drive brand growth and success. The Emotion Effect, a new white paper from … Continue reading How To Avoid The 7 ‘Deadly Sins’ Of Emotionless Advertising
Take advantage of the profitable SMS messaging channel by ensuring deliverability through domain approval, compliance and a solid content strategy. Chris Wood on October 24, 2024 SMS campaigns can yield big results for marketers, but there’s a catch: High hurdles around deliverability. For consumers, and ultimately for brands, it’s good that SMS messages are … Continue reading SMS deliverability: What you need to know
Learn which generative AI solutions deliver tangible martech results — boosting efficiency and scaling operations effectively. Frans Riemersma on October 24, 2024 Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. As brands and vendors navigate integrating genAI into their … Continue reading Unlock the real value of genAI in martech
October 24, 2024 So you want to be an entrepreneur? 5 things you must have These five things allowed this former CEO to succeed as a founder and entrepreneur. Make sure you cultivate them before taking the leap. BY Judith Humphrey Today many people wish to break away from their corporate jobs and become entrepreneurs. And … Continue reading So you want to be an entrepreneur? 5 things you must have
Marketing personalization has never been more important, yet companies are struggling to implement the right strategies. Optimizely on October 23, 2024 Welcome to the age of personalization: A time where customers are simultaneously expecting you to know everything about them before they land on your site, while still being extremely cautious about how their … Continue reading The age of personalization: How to prepare when nobody’s prepared by Optimizely
October 24, 2024 Why teachers in special education are leaving ‘Sometimes it’s a feeling of isolation, or a lack of support from the school.’ BY The Conversation A growing number of students in public schools—right now, about 15% of them—are eligible for special education services. These services include specially designed instruction for students with autism, learning … Continue reading Why teachers in special education are leaving
October 23, 2024 Boeing reports $6 billion quarterly loss amid a crippling strike CEO Kelly Ortberg said Boeing needs ‘a fundamental culture change in the company.’ BY Associated Press Boeing reported a loss of more than $6 billion in the third quarter and immediately turned its attention to union workers who will vote Wednesday whether to … Continue reading Boeing reports $6 billion quarterly loss amid a crippling strike
Experian Analyzes CTV Trends, Supports IPv6 IP Signals, UID2 Targeting by Laurie Sullivan , Staff Writer @lauriesullivan, October 23, 2024 Connected television (CTV) will become the top channel to reach consumers this holiday season, according to a forecast from a recent report, which appears to be based on numbers that suggest the media continues steady growth. … Continue reading Experian Analyzes CTV Trends, Supports IPv6 IP Signals, UID2 Targeting
New martech product releases were down from Q2, but up year over year, according to CabinetM’s Q3 2024 MarTech Innovation Report. Allyson Delaney on October 23, 2024 The number of new product releases in the martech sector slowed in Q3 2024, while investment shrunk and M&A activity increased. That’s according to CabinetM’ Q3 2024 MarTech … Continue reading M&A activity increases in martech sector, while investment, new products slow down
October 23, 2024 The mindset change business leaders need to create a climate-resilient future The head of World Economic Forum LLC, USA says business leaders need an urgent shift in mindset—from reactive to proactive—to contend with the rising risks. BY Matthew Blake As large parts of the world experience another year of record-breaking temperatures and extreme … Continue reading The mindset change business leaders need to create a climate-resilient future
