Hi, Welcome Welcome back October 23, 2024 The mindset change business leaders need to create a climate-resilient future The head of World Economic Forum LLC, USA says business leaders need an urgent shift in mindset—from reactive to proactive—to contend with the rising risks. BY Matthew Blake As large parts of the world experience another year of … Continue reading The mindset change business leaders need to create a climate-resilient future
Salesforce Starter and Pro Suites now have ecommerce storefront capabilities alongside marketing, sales and service. Kim Davis on October 22, 2024 Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. Features include low-code setup for branded storefronts and tools to manage … Continue reading Salesforce unveils integrated ecommerce storefronts
October 23, 2024 Meet Capacities, the do-it-all productivity app taking on Notion This app lets you take notes, organize info, plan out projects, and create documents—all in a way that’s winning over productivity power-users hungry for something that’s both familiar and new. BY JR Raphael Here’s a tantalizing little paradox to chew over: One of the … Continue reading Meet Capacities, the do-it-all productivity app taking on Notion
Amazon Launches Its First YouTube Original Branded Content Series by Laurie Sullivan , Staff Writer @lauriesullivan, October 22, 2024 Amazon’s “Celebrity Substitute,” an original branded content series, is premiering today exclusively on YouTube. The digital series released nine episodes ranging from 5 minutes to 8 minutes each in length. It follows host Julian Shapiro-Barnum, the 25-year-old comedian … Continue reading Amazon Launches Its First YouTube Original Branded Content Series
October 22, 2024 Zoom will now use an AI-powered medical notetaker for telehealth visits The video-conference platform, which hosts more than a third of all virtual doctor visits in the U.S., is partnering with startup Suki for its AI scribe. BY Jennifer Mattson Earlier this month, CEO Eric Yuan declared Zoom’s future isn’t video conferencing, it’s … Continue reading Zoom will now use an AI-powered medical notetaker for telehealth visits
October 22, 2024 Some workers are still being paid far less than minimum wage Too many disabled workers are still being exploited by outdated labor laws. But businesses have the power to change that. BY Syanne Centeno-Bloom This article is part of a series for National Disability Employment Awareness Month produced in collaboration with Making Space … Continue reading Some workers are still being paid far less than minimum wage
October 21, 2024 Slack researcher shares 5 types of AI personalities in the workplace ‘People with AI are going to replace people without AI.’ BY Associated Press Artificial intelligence’s recent rise to the forefront of business has left most office workers wondering how often they should use the technology and whether a computer will eventually replace … Continue reading Slack researcher shares 5 types of AI personalities in the workplace
Make your next event a cohesive, company-wide success. This framework aligns teams, builds momentum and drives measurable outcomes. Lisa Shaw on October 21, 2024 It’s crunch time: eight weeks until your flagship conference. Sales and events aren’t even on the same page. Customer success is scrambling to find reference customers for panels. Product marketing … Continue reading How to align teams early with a strategic event workshop
Changes to PMax and Standard Shopping campaigns require advertisers to adjust strategies during this holiday shopping season. Anu Adegbola on October 21, 2024 Google is changing how Performance Max and Standard Shopping campaigns compete in ad auctions. Key changes: Performance Max will no longer automatically trump Standard Shopping campaigns Highest Ad Rank will now … Continue reading Google shakes up ad auction dynamics for holiday shopping
Don’t let agencies hold your data hostage. Take control of your business’s analytics accounts and marketing data before it’s too late. Alan K’necht on October 21, 2024 This is a warning to all business professionals. If you’re an agency in the world of data collection (analytics, marketing, etc.), this might be a “shame on … Continue reading Who really owns your data? Protecting your business from agency lock-in
