Hi, Welcome Welcome back A click on the phone will give consumers shopping updates, including real-time price comparisons and local inventory searches. Anu Adegbola on November 20, 2024 Google is introducing new shopping features that transform how consumers discover and compare products in-store and online. Key features: Google Lens now provides in-store product price … Continue reading Google reshapes in-store shopping with AI-powered comparisons
Make performance reviews productive and stress-free by aligning on metrics, focusing on baselines and setting actionable goals. Mike Ruff on November 20, 2024 It’s performance review season again. This is meant to be a time of introspection and improvement, but for many, it’s also a time of high anxiety and stress. Data-driven marketers can … Continue reading How marketing data can make your performance review go from stress to success
November 20, 2024 News influencers are overwhelmingly male. No wonder there’s a Republican bias As trust in mainstream media fades, influencers are acting like the next generation’s news anchors. Two-thirds of them are men. BY Henry Chandonnet “News influencers” are social media translators, conveying the day’s biggest stories via TikTok commentary or Instagram graphic. They also … Continue reading News influencers are overwhelmingly male. No wonder there’s a Republican bias
Unpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset matters. Mike Maynard on November 19, 2024 It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.” While it’s true all marketing ultimately targets people, this … Continue reading 5 ways B2B differs from B2C — and 3 ways they align
November 19, 2024 Why the crypto community loves Howard Lutnick, Trump’s pick for Commerce secretary If confirmed, Lutnick will be in regular talks with CEOs in the business community—and could be an influential evangelist for crypto acceptance. BY Chris Morris Donald Trump’s selection on Tuesday of Howard Lutnick as Commerce secretary brought cheers from the cryptocurrency … Continue reading Why the crypto community loves Howard Lutnick, Trump’s pick for Commerce secretary
Google Cracks Down On SEO Ranking Abuse by Laurie Sullivan , Staff Writer @lauriesullivan, November 19, 2024 Google keeps its spam policy updated. This time, the goal is to target websites hosting content intended to take advantage of site ranking, especially after earlier this year it launched a method to combat site reputation abuse. That’s where third-party … Continue reading Google Cracks Down On SEO Ranking Abuse
Connecting the largest online community of businesspeople with your CRM streamlines a number of processes. Here’s how you can do it. Ali Schwanke on November 19, 2024 Linking your CRM with LinkedIn is a powerful way for sales and marketing teams to get more out of both platforms. The reason businesses turn to marketing … Continue reading 5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration
November 19, 2024 Global job recruitment is up in these 3 sectors Hiring for professional roles sees a boost in Q4. BY Reuters Major global companies have boosted hiring for professional roles as they enter the final quarter of the year, especially in retail, technology and healthcare, but demand for financial services recruits is more sluggish, … Continue reading Global job recruitment is up in these 3 sectors
Short-seller’s report charges AI marketing cloud provider with questionable accounting practices and running consent farms to collect data. Constantine von Hoffman on November 18, 2024 Zeta Global announced it will hold a video call on Wednesday to address accusations that caused its stock price to drop 34% in the last week. A report last … Continue reading Zeta to address financial accusations after stock price drops 34%
Conversion rate is an under-utilized marketing metric. Here’s how you can use it to understand and optimize list growth, engagement and bottom-line performance. Jeanne Jennings on November 18, 2024 Many marketing teams are missing out because they think that conversion rate is just one metric. It’s not. Conversion rate (CR) is the Swiss army knife … Continue reading Use conversion rate as your key email marketing metric
