Hi, Welcome Welcome back Another independent CDP is absorbed by a digital experience platform. Kim Davis on January 8, 2025 Composable digital experience platform Contentstack announced the acquisition of Lytics, the real-time CDP founded in 2013. Contentstack’s primary current offering is its headless CMS. Lytics’ first-party data management capabilities are expected to supplement the … Continue reading Contentstack acquires CDP Lytics
January 08, 2025 Exxon Mobil is suing over attacks on its recycling efforts The lawsuit was filed against environmental groups and California’s attorney general. BY Reuters Exxon Mobil filed a lawsuit on Monday against California Attorney General Rob Bonta and several environmental groups, court records show, accusing them of defaming and disparaging the oil giant’s advanced … Continue reading Exxon Mobil is suing over attacks on its recycling efforts
This approach focuses on GTM alignment, including shared goals, clear roles, collaborative communication and unified metrics. Steve Armenti on January 7, 2025 Here’s a statistic everyone needs to know: 76% of marketers achieve higher ROI with account-based approaches than other marketing strategies, per the ABM Leadership Alliance and ITSMA. Yet, many organizations still struggle … Continue reading Break down silos with a 4-pillar foundation for account-based expansion alignment
January 08, 2025 ‘My goal is to spend under $1,000 this month’: The no-buy movement is making waves on TikTok Most participants stick to the basics, limiting their spending to nondiscretionary items like groceries and transportation. BY Eve Upton-Clark The no-buy trend isn’t anything new, but it gains fresh momentum every January, right on the heels … Continue reading ‘My goal is to spend under $1,000 this month’: The no-buy movement is making waves on TikTok
Salesforce Agentforce represents the shift from generative AI to agentic AI. Here’s what you need to know about the platform. Mike Pastore on January 7, 2025 Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced … Continue reading Salesforce Agentforce: What you need to know
How Audio Investments Increase Branded Search Volume by Laurie Sullivan , Staff Writer @lauriesullivan, January 7, 2025 It could be the podcaster or the tone or the note in a jingle or jangle that calls attention to a brand, but how do podcasts, streaming and radio drive actions and connect consumers with search? Podcast and creator-based … Continue reading How Audio Investments Increase Branded Search Volume
January 07, 2025 The Surgeon General just wrote you a prescription for happiness. Here’s what it says Vivek Murthy, who focused much of his efforts on the epidemic of loneliness in America, is making one last recommendation before leaving office. BY Jennifer Mattson Outgoing United States Surgeon General Dr. Vivek Murthy just released his Parting Prescription … Continue reading The Surgeon General just wrote you a prescription for happiness. Here’s what it says
U.S. consumers spent $241.4 billion, up 8.7% YoY, according to Adobe Analytics. Chris Wood on January 7, 2025 The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. U.S. consumers spent $ 241.4 billion online between November 1 and December 31 of this, up 8.7% from 2023, according to Adobe Analytics. … Continue reading Holidays deliver on record-setting ecommerce expectations
Feeling overwhelmed by AI? This three-step guide helps you reclaim focus, reduce stress and use AI tools with confidence. Lisa Peyton on January 7, 2025 As we begin 2025, I’ve been reflecting on my own journey with AI anxiety. I’ve been waking up at 5 a.m. for months, eagerly trying to catch up on … Continue reading The AI anxiety antidote: A self-care toolkit for marketers
January 07, 2025 Why high achievers get overlooked (and what to do about it) Unfortunately, being indispensable at work can lead to negative consequences. BY Ruth Gotian You crushed the project on time, under budget, and have exceeded all expectations—again. You’ve streamlined processes, connected dots others couldn’t see, and delivered results that wowed everyone—again. Yet, when … Continue reading Why high achievers get overlooked (and what to do about it)
