Hi, Welcome Welcome back Consumers really like personalized marketing content and are really nervous about companies gathering data to provide it. Here’s how to address that. Anna Maria Virzi on January 10, 2025 This article was co-authored with Mike Froggatt, Senior Director, Analyst, at Gartner. Digital personalization is a double-edged sword. While it can … Continue reading Personalization’s double-edged sword: Balancing relevance with intrusiveness
A successful CDP deployment improves business outcomes. These five principles will help you get there. Mike Pastore on January 10, 2025 Setting proper expectations is an important part of any technology deployment. Customer data platforms (CDPs) are no exception. At the fall MarTech Conference, Kristina Kalpokaite, head of strategy for technology and data at … Continue reading 5 principles for a smoother, more successful CDP deployment
January 10, 2025 The dream of an affordable car is dying—and tariffs could make it worse About a third of budget vehicles for the U.S. market are built in Mexico. BY Rob Walker Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. If you’re in the market for a cheap new … Continue reading The dream of an affordable car is dying—and tariffs could make it worse
January 09, 2025 Google, Microsoft, Meta, Apple: Here’s a list of Big Tech companies and CEOs donating millions to the Trump inauguration The money is pouring in as Silicon Valley bosses including Mark Zuckerberg and Jeff Bezos are angling for favor with the incoming administration. BY Jennifer Mattson Google and Microsoft are the latest tech companies … Continue reading Google, Microsoft, Meta, Apple: Here’s a list of Big Tech companies donating millions to the Trump inauguration
AI agents will gain wider use and deliver better experiences and more insights for marketers. Here’s how. Chris Wood on January 9, 2025 For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. The good news is that as more AI agents come to market, the use … Continue reading AI agents: 2025 predictions
The ecommerce giant is poised to disrupt the adtech market by letting retailers use its powerful technology to sell ads on their websites. Constantine von Hoffman on January 9, 2025 Amazon’s new Retail Ad Service is making retail media networks available to everyone. The service lets retailers use Amazon’s powerful advertising technology to sell … Continue reading Amazon’s new Retail Ad Service brings RMN to the masses
GAI: What Makes Content Creators Embrace It? by Laurie Sullivan , Staff Writer @lauriesullivan, January 9, 2025 Brands continue to struggle with getting the ideal generative AI-generated content in front of consumers that will entice them to make a purchase or at the very least, inquire about products through a click or search on their website. … Continue reading GAI: What Makes Content Creators Embrace It?
It doesn’t take much to poison a large language model. Researchers found it can happen if even just 0.001% of an LLM’s data is fake. Constantine von Hoffman on January 9, 2025 It’s frighteningly easy to poison a large language model (LLM). What’s even more unnerving is you don’t need access to do it. … Continue reading AI-powered martech news and releases: January 9
January 09, 2025 Dell’s new PC names are boring—and a smart move The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but effective. BY Katy Steinmetz There are surely many reasons that the parents of tech icon Michael Dell did not name him Inspiron or XPS. For one, … Continue reading Dell’s new PC names are boring—and a smart move
January 09, 2025 96% of online pharmacies are run illegally, according to a U.S. report The U.S. Trade Representative’s annual report revealed that many of the world’s online pharmacies are selling medicines without prescriptions and safety warnings. BY Associated Press Nearly all of the world’s 35,000 online pharmacies are being run illegally and consumers who use … Continue reading 96% of online pharmacies are run illegally, according to a U.S. report
