Hi, Welcome Welcome back February 11, 2025 Streaming is finally profitable. It offers a lesson in patience Netflix, Spotify, and more spent a decade burning money. With time, they grew profitable—and now are the industry’s shining stars. BY Henry Chandonnet Just a couple of years ago, pundits were warning of streaming’s demise. From Netflix to Spotify, … Continue reading Streaming is finally profitable. It offers a lesson in patience
YouTube Citations In Google AI Overviews Rise 25% by Laurie Sullivan , Staff Writer @lauriesullivan, February 13, 2025 YouTube turns 20 this year. Creators have moved from creating grainy videos to feature-length movies. People are doing more than watching YouTube content on their computers or phones. Neal Mohan, YouTube CEO, explained in a blog post how TV has … Continue reading YouTube Citations In Google AI Overviews Rise 25%
The martech RFP process is long, complex and often flawed. Focus on these key areas to make smarter technology choices. Kristina Kalpokaite on February 13, 2025 Most brands replace their martech tools within five years, according to the most recent MarTech Replacement Survey. chasing better features, integration and ROI. But selecting the right platform … Continue reading Why most martech RFPs fail and how to get vendor selection right
The choice is clear: Comb through 111 HubSpot updates from January, or look at our list of the 14 that admins and marketing managers need to know. Tyler Samani-Sprunk on February 13, 2025 HubSpot unveiled a whopping 111 updates last month, and we’ve identified the 14 most impactful changes to optimize your team’s performance … Continue reading The 14 best HubSpot updates from January 2025
The 2025 State of Demand Gen Report has a lot of challenges you’ve heard before. But it also offers up some potential solutions. Mike Pastore on February 12, 2025 The five biggest challenges facing demand gen marketers include personalization, budget constraints and sales-marketing alignment. That’s according to the 2025 State of Demand Gen Report … Continue reading Demand gen leaders say they struggle with the same stubborn challenges
GenAI is transforming marketing across 10+ roles — from research and content creation to platform enablement and campaign execution. Talisha Padgett on February 12, 2025 Generative AI isn’t just transforming marketing — it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing … Continue reading 4 marketing ‘jobs to be done’ being transformed by genAI
Restoring brand trust in 2025 requires empathy, real action and continuous engagement — not just crisis response and PR spin. Shama Hyder on February 12, 2025 A PR crisis is one of the most daunting things an organization can face. Companies in industries like healthcare, AI and commercial aviation all faced recent public disasters. … Continue reading How a human-centric approach could fix reputational disasters in 2025
With or without TikTok, influencer marketing will live on because it’s built on platforms where buyers spend their time. Mike Pastore on February 12, 2025 There’s never a dull moment in influencer marketing, which faces a significant challenge this year with the law banning TikTok in the United States. Even without the platform that … Continue reading How influencer marketing became an essential marketing channel
A look at popular WordPress SEO plugins to boost rankings, improve site speed, and optimize content. Kinsta on February 10, 2025 Your WordPress site might be packed with great content and stunning visuals, but without proper search engine optimization (SEO), it could be hard to find. SEO ensures your site gets noticed, eventually driving … Continue reading Best WordPress plugins to improve SEO by Kinsta
Boost your email marketing with persuasive, psychology-backed strategies that ethically drive action. Kath Pay on February 11, 2025 If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. (See … Continue reading How cognitive biases shape email engagement
