Hi, Welcome Welcome back We keep optimizing based on attribution, not impact. It’s time martech tools let us test what really drives incremental results. Mike Maynard on April 21, 2025 The web is filled with content explaining why incremental sales matter and why attribution can be misleading. Many marketers have turned to incrementality expert … Continue reading Why don’t martech vendors provide a tool for the metric that matters?
June 01, 2025 What DEI actually does for the economy BY The Conversation Few issues in the U.S. today are as controversial as diversity, equity, and inclusion—commonly referred to as DEI. Although the term didn’t come into common usage until the 21st century, DEI is best understood as the latest stage in a long American project. … Continue reading What DEI actually does for the economy
April 21, 2025 Founder of elite Davos gatherings quits as chair of World Economic Forum BY Reuters Klaus Schwab, founder of the World Economic Forum, whose annual gathering of business and political leaders in the Swiss mountain resort of Davos became a symbol of globalisation, has resigned as chair of its trustees. The Geneva-based WEF made … Continue reading Founder of elite Davos gatherings quits as chair of World Economic Forum
April 20, 2025 No, you do not really need $1.26 million to retire BY Emily Guy Birken Every few months, there’s a new story or study or think piece on the exact dollar amount needed to afford retirement. The most recent is Northwestern Mutual’s 2025 Planning & Progress Study, which found that Americans believe they need … Continue reading No, you do not really need $1.26 million to retire
April 20, 2025 ‘Meeting hangovers’ are draining your team. Here’s how to cure them BY Aytekin Tank Exhaustion. Mental fatigue. Difficulty concentrating. Irritability. Dreading your next calendar appointment. Nobody likes showing up to work with a hangover. But these days, you don’t need a long night of drinking to feel the effects. Instead, you might be … Continue reading ‘Meeting hangovers’ are draining your team. Here’s how to cure them
April 20, 2025 How leaders can build a culture of wellness that actually works BY Next Big Idea Club Patricia Grabarek and Katina Sawyer are cofounders of Workr Beeing, where they help clients create thriving workplace environments. They are both industrial/organizational psychologists. Patricia has a background in consulting and internal roles, having led people analytics and … Continue reading How leaders can build a culture of wellness that actually works
April 19, 2025 Your favorite podcast is now a toy—and a cruise, and a book, and a backpack BY Joe Berkowitz Not so long ago, a book deal and a live tour marked the outer limits of how far a hot podcast could hope to expand its horizons. These days, they’re only the beginning. Especially at … Continue reading Your favorite podcast is now a toy—and a cruise, and a book, and a backpack
Attribution tells you what happened. Incrementality tells you if it mattered. Here’s why that difference is costing you more than you think. Tom Leonard on April 17, 2025 Attribution. Oh, attribution. Even typing the word makes me squirm. And I’m not alone — 40% of CMOs say improving ROI and proving attribution across the … Continue reading How attribution masks what’s actually driving growth
Omnichannel strategies, better audience segmentation and data-driven campaign management show marketers are prepared for turbulent times. Constantine von Hoffman on April 17, 2025 The IAB’s 2024 Internet Ad Revenue Report is a snapshot of a more settled time and a guide for the rocky road ahead. Current trends in marketing have the industry well-positioned … Continue reading IAB report reveals digital ad growth and marketers ready for economic turmoil
April 19, 2025 Employees with the ‘Sunday scaries’? Here’s how to get your workforce excited about work BY Aytekin Tank We all know the “Sunday scaries”—that creeping anxiety as the weekend winds down. But what you might not realize is that leaders experience it too. As a CEO, I’ve found that the best way to fend … Continue reading Employees with the ‘Sunday scaries’? Here’s how to get your workforce excited about work
