Losing your job turns your world upside down. It’s understandable to want to post about it online, but there are a few things to consider before you do. BY Kathleen Davis Welcome to Pressing Questions, Fast Company’s work-life advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer the biggest and most … Continue reading How should I talk about my layoff on social media?
2025 will be tough, but it’s time to be able to answer the C-suite’s questions about the role marketing plays in the GTM eco-system. Mark Stouse on December 17, 2024 2025-26 will be the years when what you don’t know will really, really hurt you. That’s a generally true statement, but it’s especially true … Continue reading It’s time for B2B marketing to understand its GTM role
Tamara Freethy | December 17th, 2024 When it comes to managing successful paid media campaigns, understanding the customer journey is critical. However, many businesses focus solely on online actions, leaving offline interactions such as phone calls, store visits, or even closed leads, out of the equation. For digital savvy marketing teams and business leaders, investing … Continue reading Selling Stakeholders on Offline Tracking and CRM Integration
Workers United, which has a bargaining delegation that represents workers at 525 Starbucks stores in the U.S., said the coffee giant has yet to bring a comprehensive economic package to the table. BY Reuters The workers’ union representing more than 10,000 Starbucks baristas said they have authorized a potential strike, ahead of this year’s final round … Continue reading Starbucks union authorizes a potential strike ahead of talks
The String Of Letters, Numbers That Make Up ID5 User IDs by Laurie Sullivan , Staff Writer @lauriesullivan, December 17, 2024 Have you ever wondered what your unique ID5 user ID looks like? I recently got a glimpse of it — a string of letters and numbers — after speaking with Mathieu Roche, CEO at ID5. The company has … Continue reading The String Of Letters, Numbers That Make Up ID5 User IDs
Wisam Abdulaziz | December 17th, 2024 There is no doubt that AI is one of the most revolutionary technologies developed by humans since the internet. We all use it every day for editing and creating content, including text, images, videos, and more. It is also used in many other applications, including military ones. Working for … Continue reading Will AI Replace Traditional Search Engines, And How Can Businesses Adapt To That?
Apple’s new operating system brings big changes to how people get and interact with their email. Constantine von Hoffman on December 17, 2024 Apple is expected to release iOS 18 publicly this year, and it includes significant changes to Apple Mail. That means big changes to email marketing strategies. Here’s a look at the … Continue reading How to get your email marketing ready for iOS 18
Position your brand for success in 2025 with these marketing priorities, from smarter AI adoption to better data transparency. Angelina Eng on December 16, 2024 The marketing world is rapidly changing, and staying ahead means focusing on what truly matters. From rethinking how success is measured to embedding privacy-first principles into your strategies, 2025 … Continue reading 5 essential priorities for marketers in 2025
Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems. Jason Barnard on December 16, 2024 The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up. Here’s a 13-point roadmap to help you deal with changes caused by AI technologies. These include large language models, knowledge … Continue reading The 13-point roadmap for thriving in the age of AI search
Britni Ifill | December 16th, 2024 In the always-changing digital marketing landscape, it’s not uncommon for businesses to treat Search Engine Optimization (SEO) and Search Engine… In the always-changing digital marketing landscape, it’s not uncommon for businesses to treat Search Engine Optimization (SEO) and Search Engine Marketing (SEM) with Pay-Per-Click advertising (PPC) as two … Continue reading One Search: How to Exchange Learnings Between Paid and SEO
