Is your marketing team ready for causal AI? These three steps will reveal gaps and set your GTM strategy up for success. Tim Hillison on January 29, 2025 Marketing has always had the potential to be a powerful business multiplier, but its true impact is often misunderstood — or underestimated. The key to changing … Continue reading A 3-step guide to unlocking marketing ROI with causal AI
January 29, 2025 The Louvre will get a major redesign to take on overtourism You might actually get to see the ‘Mona Lisa’ up close one day. BY Grace Snelling The iconic Louvre in Paris is no stranger to crowds. Since first opening in 1793, the museum has played host to millions of guests and undergone … Continue reading The Louvre will get a major redesign to take on overtourism
TrustInsight’s co-founder and chief data scientist explains the new Chinese AI and how it will change marketers’ jobs — for better and for worse. Constantine von Hoffman on January 28, 2025 I interviewed TrustInsight’s Chris Penn last Friday, and he told me how DeepSeek was going to kick over the apple cart of Big … Continue reading Chris Penn talks DeepSeek and its big impact on marketers
January 29, 2025 How to drive social change in a polarized post-election era Business leaders should bridge the divide through collaboration. BY Ed Mitzen Recently, Donald Trump was once again inaugurated as President of the United States, and the start of what I anticipate will be a pivotal year for our nation. And while it’s increasingly … Continue reading How to drive social change in a polarized post-election era
CTV is no longer just for B2C. Here’s how to crack the code for success with advanced targeting, storytelling and more. Sean Nowlin on January 28, 2025 Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its unique blend of big-screen storytelling and advanced … Continue reading 2025 is the year for B2B brands to embrace CTV
January 28, 2025 What’s wrong with saying ‘I hope you are well’ in work emails Here’s how to start your messages instead. BY Judith Humphrey How often do our workplace communications open with “I hope you are well” or “I trust you are doing fine”? These “wellness checks” reflect the fact that everybody has become … Continue reading What’s wrong with saying ‘I hope you are well’ in work emails
Uber’s App Could Soon Look More Like Google Maps With Ads by Laurie Sullivan , Staff Writer @lauriesullivan, January 28, 2025 PALM SPRINGS, CA — Uber Advertising could expand ad units on its app that would work and look more like Google Maps. What if the app tied in data to target ads in other apps … Continue reading Uber’s App Could Soon Look More Like Google Maps With Ads
January 28, 2025 Whole Foods workers at this store become the first to unionize Employees at a Philadelphia store voted 57% in favor of joining a local chapter of The United Food and Commercial Workers International Union. BY Associated Press Workers at a Whole Foods Market in Pennsylvania voted to unionize on Monday, becoming the first … Continue reading Whole Foods workers at this store become the first to unionize
January 28, 2025 Job interviews are often full of biases. Here’s how to hire the best person There are a few simple ways to make interviews and other assessments more effective and fair. BY Iris Bohnet and Siri Chilazi When Ginni Rometty was CEO of technology corporation IBM, she introduced “skills-first” hiring, arguing that the filters … Continue reading Job interviews are often full of biases. Here’s how to hire the best person
Two types of AI are dominating the conversation around artificial intelligence. That could change tomorrow at the rate AI is moving. MarTechBot on January 27, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has … Continue reading What’s the difference between agentic AI and generative AI?
