OpenAI accuses DeepSeek of training on ChatGPT’s data. Oh, the irony. Constantine von Hoffman on January 30, 2025 OpenAI’s counter-attack on China’s DeepSeek is … just … sad. Faced with a competitor whose product costs 95% less, the company yelled, “No fair! You copied us!” The ChatGPT parent said DeepSeek used a process called … Continue reading AI-powered martech news and releases: January 30
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3 ways to adapt your job search to stand out according to a LinkedIn expert
January 30, 2025 3 ways to adapt your job search to stand out according to a LinkedIn expert The shifting job market, influenced by more competition and the growth of AI, has made old strategies less effective. Here’s what works. BY Catherine Fisher Nearly three in five people worldwide—a significant 58%—plan to look for a new … Continue reading 3 ways to adapt your job search to stand out according to a LinkedIn expert
Are you focusing on valued customers or volume customers?
Some customers drive loyalty and others drive volume — both matter. Here’s how to engage each group while optimizing your resources. Annette Franz on January 29, 2025 Not all customers contribute to your business in the same way. Some build long-term value through loyalty and advocacy; others drive sales volume through frequent transactions. Understanding … Continue reading Are you focusing on valued customers or volume customers?
Investments In Connected Commerce, Tech Stacks Rise To $585B
Investments In Connected Commerce, Tech Stacks Rise To $585B by Laurie Sullivan , Staff Writer @lauriesullivan, January 30, 2025 Online channels will completely overtake offline channels this year. Offline overall will decline by an estimated 5.5% year-over-year by the end of 2025, while online marketing spend will grow by 12.3% — with data, analytics and data … Continue reading Investments In Connected Commerce, Tech Stacks Rise To $585B
3 ways smarter design can solve the noise problem
January 30, 2025 3 ways smarter design can solve the noise problem At work or other places where people gather, addressing acoustics can help with a host of issues. BY Gordon Boggis By Gordon Boggis and Michael DiTullo Imagine sitting in a café where the clatter of a fork hitting a plate across the room drowns … Continue reading 3 ways smarter design can solve the noise problem
How execs can bridge the AI knowledge gap
January 30, 2025 How execs can bridge the AI knowledge gap A recent survey shows the promise versus the practice of AI. BY Dave Grow From streamlining administrative tasks to enhancing brainstorming sessions, AI is becoming an essential workplace companion. Yet, despite its transformative promise, its integration isn’t as simple as flipping a switch. We recently … Continue reading How execs can bridge the AI knowledge gap
Embracing a little chaos produces a lot of marketing creativity
Let your marketing team’s entrepreneurial spirit shine. Create space for controlled chaos to drive change and spark progress. Kathleen Schaub on January 29, 2025 “I left other people alone.” Some days, the ability to make this claim can be a manager’s highest achievement. The task has always been challenging, as I’m naturally inclined to … Continue reading Embracing a little chaos produces a lot of marketing creativity
What’s going on with Trump’s proposed buyouts for federal workers? Nobody knows
January 29, 2025 What’s going on with Trump’s proposed buyouts for federal workers? Nobody knows The Trump administration offered two million federal workers eight months of pay in exchange for their resignation, sparking confusion about what the buyouts mean for workers and whether they’re even legal. BY Pavithra Mohan On Tuesday, President Trump issued a … Continue reading What’s going on with Trump’s proposed buyouts for federal workers? Nobody knows
Brand And Performance Are Codependent – Here’s Why
Brand And Performance Are Codependent – Here’s Why by Laurie Sullivan , Staff Writer @lauriesullivan, January 29, 2025 Algorithm-driven media and AI-generated creative tools will teach advertisers and marketers how to use data behind every campaign to drive better results, but the key to remember is that brand and performance are codependent, despite having a limited … Continue reading Brand And Performance Are Codependent – Here’s Why
A 3-step guide to unlocking marketing ROI with causal AI
Is your marketing team ready for causal AI? These three steps will reveal gaps and set your GTM strategy up for success. Tim Hillison on January 29, 2025 Marketing has always had the potential to be a powerful business multiplier, but its true impact is often misunderstood — or underestimated. The key to changing … Continue reading A 3-step guide to unlocking marketing ROI with causal AI
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