Two types of AI are dominating the conversation around artificial intelligence. That could change tomorrow at the rate AI is moving. MarTechBot on January 27, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has … Continue reading What’s the difference between agentic AI and generative AI?
January 28, 2025 How to deal with a manager who doesn’t manage If you’re used to a micromanaging boss, it might seem like a dream to have a boss that leaves you alone. But too much of that can also be a bad thing. BY Dina Smith No one enjoys working for a boss who is … Continue reading How to deal with a manager who doesn’t manage
January 28, 2025 10 Ways to Induce a ‘Flow’ State and Unlock Painless Productivity By cultivating a flow state, you can achieve ‘productive happiness’: a state in which you feel energized, motivated, and fulfilled by your work. BY Stephanie Vozza Peak performance is a state of consciousness where you’re in a rapt moment of attention, … Continue reading 10 Ways to Induce a ‘Flow’ State and Unlock Painless Productivity
Effective sales and marketing in B2B relies on accounts. Salesforce was designed to focus on leads. Therein lies the problem. Eric Dates on January 27, 2025 B2B marketing and sales have long been at odds. Sales teams frequently criticize the quality of leads they receive, while marketers question sales’ ability to follow up effectively. … Continue reading How the Salesforce Lead Object broke B2B marketing (and how to fix it)
The powerful open-source AI from China is less expensive than ChatGPT and Gemini and just as good. Expect better and cheaper marketing tools soon. Constantine von Hoffman on January 27, 2025 DeepSeek, a powerful new open-source AI from China, may have put a pin to the AI valuation bubble. While that’s bad news for … Continue reading What is DeepSeek? A boon for marketers and a threat to Big Tech
Alistair TerryJan 27, 2025 10 Game-Changing Digital Marketing Trends for 2025: The Ultimate Guide to Futureproof Your Ads and SEO Digital marketing moves fast. Blink, and you might miss the next big thing. As we step into 2025, businesses are scrambling to figure out which trends to embrace, which to ignore, and … Continue reading 10 Game-Changing Digital Marketing Trends for 2025: The Ultimate Guide to Futureproof Your Ads and SEO
Insights into an AI-driven GTM landscape and how leaders can align for success in a networked, probabilistic marketplace. Mark Stouse on January 27, 2025 Over the past 22 months, I’ve spoken with several hundred Fortune 2000 CEOs and CFOs about GTM for a book I’m finishing. The insights from these conversations, along with our … Continue reading An open letter to CEOs and CFOs about GTM
January 26, 2025 3 things leaders should do to increase trust If you want an engaged workforce, you must demonstrate real and sustained support for employees. Here are three ways to actually do this. BY Julia Herbst Much has been written about the lack of trust in today’s workplace. And no wonder: A 2023 Gallup … Continue reading 3 things leaders should do to increase trust
Bombora’s B2B marketing customers can now reach audiences through Audigent’s private marketplaces. Kim Davis on January 23, 2025 B2B intent data platform Bombora announced integrations with Audigent’s private marketplaces (PMPs). Audigent, a part of Experian, is a data activation, curation and identity platform. Audigent’s Smart, Contextual and Cognitive PMP products package privacy-safe first-party data … Continue reading Bombora integrates with Audigent’s PMPs
January 25, 2025 Want to boost your status? Show up as a likable badass When people see you as caring and capable, they grant you status. BY Next Big Idea Club Alison Fragale is an organizational psychologist and a business school professor at the University of North Carolina Chapel Hill. Her work has been featured … Continue reading Want to boost your status? Show up as a likable badass
