Latest Posts

Email personalization has an overuse problem

Hyper-personalized email campaigns can feel intrusive and create subscriber fatigue. Learn when personalization actually adds value. By Alexander Melone    Published on March 17, 2026 Last updated on March 17, 2026   We’ve got AI-driven data reporting, we’ve got personalized greetings, personalized subject lines, user-based product recommendations and a whole range of other tools to … Continue reading Email personalization has an overuse problem

‘Many people have been fooled’: Zendaya on what the social media fuss over Tom Holland wedding rumors really reveals

March 17, 2026 ‘Many people have been fooled’: Zendaya on what the social media fuss over Tom Holland wedding rumors really reveals BY Jude Cramer Earlier this month, photos depicting Zendaya and Tom Holland’s wedding just about broke the internet. Images of the celebrity power couple standing at the altar, popping champagne, and posing with a … Continue reading ‘Many people have been fooled’: Zendaya on what the social media fuss over Tom Holland wedding rumors really reveals

Acquisition Sprint Bridges Pixels To Pavement For Retail Media Network

Acquisition Sprint Bridges Pixels To Pavement For Retail Media Network by Laurie Sullivan , Staff Writer, March 17, 2026 Yassir, a North African on-demand daily services such as ride-hailing, payment, and food and grocery delivery company, entered a rapid-acquisition phase this month, acquiring a programmatic and trading desk technology company, as well as a grocery-store chain to … Continue reading Acquisition Sprint Bridges Pixels To Pavement For Retail Media Network

Tecovas identified a storytelling OKR. It became a true ‘Love Letter to Texas’

March 17, 2026 Tecovas identified a storytelling OKR. It became a true ‘Love Letter to Texas’ BY Anna-Louise Jackson About three years ago, David Lafitte surveyed the website, social media, and marketing content from Tecovas, the Western apparel brand he leads, and realized that the messaging had become “very diluted.” So the Austin-based company decided to … Continue reading Tecovas identified a storytelling OKR. It became a true ‘Love Letter to Texas’

How much are you worth?

March 17, 2026 How much are you worth? BY Tomas Chamorro-Premuzic Human beings are complicated creatures, but we are also relentless forecasters. We spend much of our lives trying to infer the future from the past. Investors scrutinize market data to anticipate tomorrow’s returns. Meteorologists analyze (May 06, 2026)’s weather to predict next week’s storms. And … Continue reading How much are you worth?

What happens to middle management when AI flattens your organization?

March 17, 2026 What happens to middle management when AI flattens your organization? BY Nik Kinley It’s being called the Great Flattening: a global wave of layoffs triggered by the adoption of AI that is primarily hitting middle management. Amazon is currently leading this managerial reset, aggressively streamlining its corporate structure to reduce bureaucracy and speed … Continue reading What happens to middle management when AI flattens your organization?

The new must-haves in B2B ecommerce tech stacks go beyond CRM and CMS

As B2B buyers expect more B2C-like experiences, ecommerce marketers need tools that go far beyond the basics. By MarTechBot Published on March 16, 2026 Last updated on March 16, 2026   In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website … Continue reading The new must-haves in B2B ecommerce tech stacks go beyond CRM and CMS

Too many workflows are breaking marketing automation

Marketing automation breaks when teams build new workflows for every campaign instead of designing systems that scale and stay manageable. By Vladimir Ceric   Published on March 16, 2026 Last updated on March 16, 2026   Marketing teams measured automation efficiency by how much they can churn out. More nurture streams, more workflows, more content, … Continue reading Too many workflows are breaking marketing automation