Attribution tells you what happened. Incrementality tells you if it mattered. Here’s why that difference is costing you more than you think. Tom Leonard on April 17, 2025 Attribution. Oh, attribution. Even typing the word makes me squirm. And I’m not alone — 40% of CMOs say improving ROI and proving attribution across the … Continue reading How attribution masks what’s actually driving growth
Omnichannel strategies, better audience segmentation and data-driven campaign management show marketers are prepared for turbulent times. Constantine von Hoffman on April 17, 2025 The IAB’s 2024 Internet Ad Revenue Report is a snapshot of a more settled time and a guide for the rocky road ahead. Current trends in marketing have the industry well-positioned … Continue reading IAB report reveals digital ad growth and marketers ready for economic turmoil
April 19, 2025 Employees with the ‘Sunday scaries’? Here’s how to get your workforce excited about work BY Aytekin Tank We all know the “Sunday scaries”—that creeping anxiety as the weekend winds down. But what you might not realize is that leaders experience it too. As a CEO, I’ve found that the best way to fend … Continue reading Employees with the ‘Sunday scaries’? Here’s how to get your workforce excited about work
The marketing world needs strategic thinkers and project managers, a report by the AMA found. Mike Pastore on April 18, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: The 2025 AMA Marketing Skills Report. Click to enlarge. The 2025 AMA Marketing Skills Report identifies the skills marketers … Continue reading The skills marketers need in 2025 and beyond
Yooka-Laylee developer Playtonic is laying off over a dozen staff The developer-publisher hasn’t shared the exact number of staff who will be let go. ian carlos campbell Sat, May 31, 2025 Playtonic Playtonic, the creators of Yooka-Laylee, is laying off some of its staff, the developer and publisher announced on social media. The post doesn’t … Continue reading Yooka-Laylee developer Playtonic is laying off over a dozen staff
May 30, 2025 Marketing in an age of economic uncertainty BY Tim Ringel Let’s get this out of the way: We constantly live in uncertain times. Periods of tranquility are actually an aberration, if not an illusion. The relationship between marketing budgets and economic volatility has always been complex. What we’re witnessing isn’t just the usual … Continue reading Marketing in an age of economic uncertainty
April 18, 2025 The future of leadership starts in the home BY Gene Eidelman and Rachel Weissman Leadership transformation isn’t found in boardrooms—it’s happening in our homes. In a world facing converging crises of climate, technology, and social displacement, how we create our spaces reveals everything about how we’ll lead through these transformative times. Integrity derives from … Continue reading The future of leadership starts in the home
April 18, 2025 AI “interns” are too big to ignore BY Donnchadh Casey It’s been five years since the intense early days of the COVID-19 pandemic and the first round of lockdowns that mandated work-from-home for companies around the world. Among the debate at the time: concerns about how younger workers and new recruits would cope … Continue reading AI “interns” are too big to ignore
Stop building data and martech solutions no one uses. Start activating transformation that delivers real ROI. Kristina Kalpokaite on April 18, 2025 Digital transformation has reached near-universal adoption — but success remains elusive. Most large organizations have spent the last decade modernizing systems, embedding data teams and rethinking customer journeys. Despite this progress, … Continue reading 4 pitfalls of digital transformations and how to avoid them
With privacy updates, smarter audiences and stricter inbox rules, here’s how to modernize your email strategy. Stephanie Trovato on April 18, 2025 You hit send. Then you wait. Opens trickle in. Clicks? Meh. Unsubscribes? More than you’d like. You didn’t cut corners. You proofed, segmented, tested. Why is performance dropping? It’s not you — … Continue reading 3 high-impact tactics to drive email engagement
