Hi, Welcome Welcome back LinkedIn Fills Gaps In Attribution, Metrics, Measurement Reporting by Laurie Sullivan , Staff Writer, September 23, 2025 Advertisers trying to measure the impact of a recent campaign see a bunch of clicks and impressions, but have no idea which companies engage with the ads. Traditional attribution models fall short — especially … Continue reading LinkedIn Fills Gaps In Attribution, Metrics, Measurement Reporting
Latest Posts
There’s more than one way to make an Xbox handheld
There’s more than one way to make an Xbox handheld YouTuber James Channel has beaten Microsoft and ASUS to the punch…sort of. Ian Carlos Campbell Contributing Reporter UpdatedTue, September 23, 2025 With the launch of the ROG Xbox Ally only a few weeks away on October 16, the fantasy of a portable Xbox is about … Continue reading There’s more than one way to make an Xbox handheld
Silicon Valley is reeling from Trump’s new H-1B visa fees
September 23, 2025 Silicon Valley is reeling from Trump’s new H-1B visa fees Trump recently revealed a change to the visa program that has long been a recruitment pathway for tech firms.
Beyond Inbound: The 16 best HubSpot updates from August 2025
AI everywhere, cleaner data and a smarter way to build campaigns. Here’s what matters most from the August updates. Tyler Samani-Sprunk on September 23, 2025 The August update was a big one for HubSpot. Between Inbound announcements and a flood of releases, HubSpot pushed hard on AI, personalization and data reliability, plus some long-awaited … Continue reading Beyond Inbound: The 16 best HubSpot updates from August 2025
How to build influence on LinkedIn without being cringe
September 23, 2025 How to build influence on LinkedIn without being cringe The entrepreneur Sara Mauskopf has a big voice on X but not in real life. Tens of thousands of people follow her account, where she goes by @sm. Outside social media, she is an introvert who prefers to stay in with her husband … Continue reading How to build influence on LinkedIn without being cringe
Lost In Data: Why Marketers Don’t Trust Attribution And Measurement
Lost In Data: Why Marketers Don’t Trust Attribution And Measurement by Laurie Sullivan , Staff Writer, September 22, 2025 Marketers are challenged with putting data insights together piecemeal to prove performance. Privacy changes and fragmented user journeys have blurred the picture of what truly drives growth. Companies expect artificial intelligence (AI) to solve it all, … Continue reading Lost In Data: Why Marketers Don’t Trust Attribution And Measurement
How a new U.S.-flavored algorithm will alter the experience of TikTok
September 22, 2025 How a new U.S.-flavored algorithm will alter the experience of TikTok A rumored split between TikTok’s algorithm in the United States and the computer code running the app elsewhere could put off users—and destroy TikTok’s secret sauce. span>span]:whitespace-nowrap”>
Oracle to secure TikTok’s algorithm for users under U.S. deal
September 22, 2025 Oracle to secure TikTok’s algorithm for users under U.S. deal It’s unclear if retraining the copy of the algorithm would essentially create a separate TikTok experience just for domestic U.S. users.
How AI and data activation deliver unforgettable customer experiences
Great CX is what happens when strategy, data and culture move in lockstep. We talked about it at the September MarTech Conference. MarTechBot on September 22, 2025 At the September 2025 MarTech Conference, moderator Len Devanna, CMO of Cortico-X, convened a practical panel on how to turn AI and data into customer experiences that … Continue reading How AI and data activation deliver unforgettable customer experiences
Disney’s Mandalorian and Grogu trailer shows the fall of a lumbering giant
Disney’s Mandalorian and Grogu trailer shows the fall of a lumbering giant The movie takes place after the collapse of an Empire (not Disney). Kris Holt Disney, a company that definitely isn’t dealing with a major crisis right now, has released a trailer for The Mandalorian and Grogu. The movie follows on from the events … Continue reading Disney’s Mandalorian and Grogu trailer shows the fall of a lumbering giant