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LinkedIn Fills Gaps In Attribution, Metrics, Measurement Reporting

Hi, Welcome Welcome back LinkedIn Fills Gaps In Attribution, Metrics, Measurement Reporting by Laurie Sullivan , Staff Writer, September 23, 2025 Advertisers trying to measure the impact of a recent campaign see a bunch of clicks and impressions, but have no idea which companies engage with the ads. Traditional attribution models fall short — especially … Continue reading LinkedIn Fills Gaps In Attribution, Metrics, Measurement Reporting →

Beyond Inbound: The 16 best HubSpot updates from August 2025

AI everywhere, cleaner data and a smarter way to build campaigns. Here’s what matters most from the August updates. Tyler Samani-Sprunk on September 23, 2025       The August update was a big one for HubSpot. Between Inbound announcements and a flood of releases, HubSpot pushed hard on AI, personalization and data reliability, plus some long-awaited … Continue reading Beyond Inbound: The 16 best HubSpot updates from August 2025 →

Lost In Data: Why Marketers Don’t Trust Attribution And Measurement

Lost In Data: Why Marketers Don’t Trust Attribution And Measurement by Laurie Sullivan , Staff Writer, September 22, 2025 Marketers are challenged with putting data insights together piecemeal to prove performance. Privacy changes and fragmented user journeys have blurred the picture of what truly drives growth. Companies expect artificial intelligence (AI) to solve it all, … Continue reading Lost In Data: Why Marketers Don’t Trust Attribution And Measurement →

How AI and data activation deliver unforgettable customer experiences

Great CX is what happens when strategy, data and culture move in lockstep. We talked about it at the September MarTech Conference. MarTechBot on September 22, 2025      At the September 2025 MarTech Conference, moderator Len Devanna, CMO of Cortico-X, convened a practical panel on how to turn AI and data into customer experiences that … Continue reading How AI and data activation deliver unforgettable customer experiences →

Disney’s Mandalorian and Grogu trailer shows the fall of a lumbering giant

Disney’s Mandalorian and Grogu trailer shows the fall of a lumbering giant The movie takes place after the collapse of an Empire (not Disney). Kris Holt Disney, a company that definitely isn’t dealing with a major crisis right now, has released a trailer for The Mandalorian and Grogu. The movie follows on from the events … Continue reading Disney’s Mandalorian and Grogu trailer shows the fall of a lumbering giant →