Side gigs aren’t just about extra cash — they’re about purpose, recognition and growth. Are your marketers truly fulfilled? Scott Gillum on May 30, 2025 Side giggers are getting more attention and are growing in number. Platforms like Fiverr, Upwork and others let them easily find side projects, earn a little extra income, practice … Continue reading Why your best marketers might be working for me
See how a holistic lifecycle framework turns fragmented data into measurable outcomes — beyond rigid attribution and disconnected insights. Caroline Hodson on May 30, 2025 Managing a customer’s experience throughout their complex journey is challenging. Interests and behaviors do not work in straight lines, and too often, the insights we capture are out of … Continue reading Turn disconnected insights into action with a lifecycle-driven strategy
Thank You For The 411 by Laurie Sullivan , Staff Writer @lauriesullivan, May 30, 2025 A California friend and I exchanged text messages this morning. She wanted to know what type of coffeemaker I used the last time she and her husband came to visit at my home in Wyoming. At the time, I told her … Continue reading Thank You For The 411
Here’s what’s new for Adobe Marketo Engage users from the May 2025 updates. Mike Pastore on May 28, 2025 The May 2025 updates for Adobe Marketo Engage started to roll out on May 23, 2025. Many of the May updates involve the new Email Designer, which was unveiled earlier this year. Here’s a closer … Continue reading Adobe focuses on new Email Designer in May 2025 Marketo Engage updates
WPP Gives InfoSum A Push by Laurie Sullivan , Staff Writer @lauriesullivan, May 29, 2025 WPP Group and media are making big changes through AI and data privacy. InfoSum will help it get there inside the agency’s newly rebranded WPP Media division. InfoSum — which WPP acquired in April — has been pushing to build on … Continue reading WPP Gives InfoSum A Push
Webinar attendance is down, but the format still works. Here’s how to fix what’s broken and make your webinars worth watching again. Jaina Mistry on May 27, 2025 Webinars have long been a go-to asset in a marketer’s toolkit. However, over the past four years, registration and attendance numbers have steadily declined. If that’s the … Continue reading If your webinar attendance is dropping, it’s not the audience’s fault
AI Models Defy Shutdowns, Are Advertisers Ready To Give Up Control? by Laurie Sullivan , Staff Writer @lauriesullivan, May 28, 2025 OpenAI’s latest ChatGPT model disobeyed human instructions to shut down during a test by researchers. I wonder… what if AI refused to alter ad campaigns based on data the models believed could produce better results? Advertisers … Continue reading OpenAI: Are Advertisers Ready To Give Up Control As Models Defy Shutdowns?
How to Prepare Your CRM for Maximum Digital Advertising ROI Wisam Abdulaziz May 27, 2025 Digital advertising only works as hard as the system behind it. If your CRM isn’t fully integrated with your marketing efforts, you’re likely missing out on better targeting, smarter bidding, and more accurate ROI tracking. Whether you’re running Google Ads, … Continue reading How to Prepare Your CRM for Maximum Digital Advertising ROI
May 27, 2025 The future of online shopping is human creators and AI music BY Yasmin Gagne Hours before a federal law was set to take effect in January mandating that Chinese tech giant ByteDance sell TikTok’s U.S. operations, the social media app shut down. Though service was restored the next day, thousands of TikTok content … Continue reading The future of online shopping is human creators and AI music
Why Every Business Needs a Newsletter Linda Aylesworth May 26, 2025 Every business owner wants to build stronger relationships with their customers and keep their brand top of mind. But how do you achieve that in a world full of distractions? The answer is simple: a newsletter. It’s not just another marketing … Continue reading Why Every Business Needs a Newsletter
