HubSpot is putting doctorate-level research into its CRM with a connector to ChatGPT. Mike Pastore on June 4, 2025 HubSpot announced today the launch of a deep research connector with ChatGPT. More than 75% of HubSpot customers are already using ChatGPT, according to HubSpot’s Q1 2025 AI customer sentiment survey. Using the new deep … Continue reading HubSpot announces deep research connector to ChatGPT
Why Mac Became So Special To Lenovo’s Global SEO Lead by Laurie Sullivan , Staff Writer @lauriesullivan, June 4, 2025 Prompt engineering has become the key to training AI large language models (LLMs) on internal data sources, rather than having it rely on data with inherent bias found across the web. “Some of the prompts we … Continue reading Why Mac The Chatbot Became So Special To Lenovo’s Global SEO Lead
What separates martech outperformers from the rest? New research reveals how lean, focused stacks drive strategic results. Frans Riemersma on June 4, 2025 “Stack follows strategy” is a well-known mantra. But how do you actually do it? Many teams claim it’s the right approach, but few can describe what the approach looks like in … Continue reading 3 steps to align your stack with strategy
A new report finds full-stack marketers need more help from tools and leadership. Mike Pastore on June 3, 2025 Full-stack marketer is an increasingly common term for marketing professionals who combine various marketing disciplines into a single skill set. But these Swiss Army knives of modern marketing say the lack of clarity from leadership … Continue reading Full-stack marketers need support at the organizational and technological levels
Conductor AI Launches To Support How Engines Speak On Behalf Of Brands by Laurie Sullivan , Staff Writer @lauriesullivan, June 3, 2025 Conductor marked a milestone Tuesday with the relaunch of its entire product line for AI-based services. The goal is to rebuild its platforms to power research, generation, reporting, and monitoring experiences for brands, all based … Continue reading Conductor AI Launches To Support How Engines Speak On Behalf Of Brands
AI Slop and the Rise of Slop Culture Amelie Boucher Jun 3, 2025 In the era of mass automation and algorithmic creativity, a new digital phenomenon is emerging—and it’s not exactly flattering. It’s called AI slop, and it’s feeding into a broader movement often referred to as slop culture. But what does that mean, and … Continue reading AI Slop and the Rise of Slop Culture
The challenges transitioning from leads to accounts in B2B are both technical and organizational. MarTechBot on June 2, 2025 at In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: … Continue reading Why is it so hard to shift marketing’s focus from leads to accounts?
Mastercard Has Front-Row View Of How Fast Performance Changes by Laurie Sullivan , Staff Writer @lauriesullivan, June 2, 2025 Marketers have a complicated relationship with value and what drives conversions, according to Erin Everhart, vice president of content at events for MediaPost. Everhart opened Monday’s Performance Marketing Insider Summit with a discussion on value, tariffs that … Continue reading Mastercard Has Front-Row View Of How Fast Performance Changes
A Gartner study found personalization is taking up more marketing budget, but CMOs don’t know how much it really costs. Benjamin Bloom on June 2, 2025 Investment in martech to improve personalization is the core of many CX and digital transformation strategies. However, capturing the benefits of personalization for businesses and customers comes at … Continue reading How to stop wasting money on personalization
At Pegaworld, the company showcased AI-powered tools to simplify how enterprises automate work, build applications and upgrade outdated systems. Constantine von Hoffman on June 2, 2025 Pegasystems kicked off the Pegaworld user fest today by announcing a range of AI-powered tools designed to simplify how enterprises automate work, build applications and upgrade outdated systems. … Continue reading Pegasystems unveils agentic coordination solution
