Hi, Welcome Welcome back Timeless Marketing in an AI-Driven World Carlie Buffan Sep 15, 2025 AI is changing the way people search and interact with content online. Features like AI Overviews might help with visibility, but they also mean fewer clicks—leaving many sites with less traffic even when rankings look strong. Discovery doesn’t happen in just one … Continue reading Timeless Marketing in an AI-Driven World
As ad blockers and privacy laws disrupt client-side tracking, marketers are shifting to server-side methods for cleaner, more reliable analytics. Alan K’necht on October 24, 2025 Digital analytics is coming full circle. After years of relying on browser-based tags and cookies, marketers are returning to a familiar concept — server-side tracking — to regain … Continue reading Why server-side tracking is making a comeback in the privacy-first era
October 24, 2025 Meta just made it harder to scam older users. Here’s how Meta is working to make its apps better for boomers. This week the company announced new UX features designed to deter scammers and make Meta’s apps safer for older adults. Scammers today use all kinds of tricks to part people from … Continue reading Meta just made it harder to scam older users. Here’s how
AI’s promise means little without a clear plan. See how marketers can identify high-value workflows, remove friction and scale adoption with purpose. Melissa Reeve on October 23, 2025 The energy at this year’s INBOUND conference was electric, with one topic dominating the hallways, keynotes and coffee chats — artificial intelligence. Everyone was talking about … Continue reading Structuring AI for marketing impact through focused, real-world activation
October 23, 2025 Inside the mob-backed gambling ring that just shook the NBA The FBI dropped a bombshell indictment on Thursday, announcing arrests and criminal charges against dozens of people allegedly involved with gambling and rigging NBA games. The whole thing involved not only some of basketball’s biggest names, but also the mob. At a … Continue reading Inside the mob-backed gambling ring that just shook the NBA
Google’s 25 Years Of Answering Questions In Ads by Laurie Sullivan , Staff Writer, October 23, 2025 The best ads are answers to questions that consumers have about products and services. That’s how Vidhya Srinivasan, vice president and general manager of ads and commerce, described Google Ads in a blog post celebrating the 25th anniversary … Continue reading Google’s 25 Years Of Answering Questions In Ads
By prioritizing simplicity and integration, marketing teams are finding calm, creativity and measurable gains in a less-is-more approach. Steve Bevilacqua on October 23, 2025 Marketing runs on technology — but somewhere along the way, the tools meant to make our work easier began to slow us down. What was designed to spark creativity now … Continue reading Quiet martech is redefining how teams work
Verizon’s latest ad defies CRT physics One does not simply toss a 27-inch set to another human being. Igor Bonifacic Senior reporter Thu, October 23, 2025 I know there are bigger fish to fry, but I wouldn’t be doing my job if I didn’t draw your attention to this travesty of a commercial Verizon just … Continue reading Verizon’s latest ad defies CRT physics
Pennsylvania Gaming Control Board levies $72,000 in fines Suswati Basu The Pennsylvania Gambling and Control Board (The Board) has announced fines of $ 72,000 have been issued as a result of three incident reports. The enforcement action involves two casino locations in the Keystone State and one video gaming terminal (VGT) that were flagged by … Continue reading Pennsylvania Gaming Control Board levies $72,000 in fines
October 23, 2025 Paramount Skydance is in the lead for the Warner Bros Discovery deal. Here’s why David Ellison’s Paramount Skydance is seen as the top contender to buy Warner Bros Discovery, with analysts and experts saying the tech scion’s access to deep pockets and Washington ties give him an edge in what could be … Continue reading Paramount Skydance is in the lead for the Warner Bros Discovery deal. Here’s why
